Category: Marketing

We Believe in Home




But what I found once I became a part of the industry was that, as my former CEO Jim Gillespie always said, real estate professionals are realistic and rational, yet very positive people

A New Coldwell Banker App for iPhone and Android




After months of hard work behind the scenes, we’re proud to announce that we’ve got a brand new app available for the iPhone and Android powered devices!

Two of the Best Suburban Places to Live




This past month Coldwell Banker Real Estate released its latest study on the Best Places to Live for various types of people and focused this last one on those we refer to as Suburbanites.

East Coast vs. West Coast: Best Places to Live for Social Seekers




A lot of sites have a list of the best places to live, but where one lives really depends on who one is. That’s either the cheesiest or deepest sentence I’ve ever written, but there’s truth to it.

Buying a home has always been more than just beds, baths and square feet. You want to live in a place that suits your lifestyle and that’s why the Coldwell Banker Best Places to Live series has focused on a variety of lifestyle-oriented categories to shed some light on unique towns that are perfect for particular groups.

Best Places to Live for Suburbanites




Suburban life is all I have ever known and I couldn’t imagine it any other way. I was born and raised in Livingston, NJ and now live in West Orange, NJ. Grass, trees and non mass transit is what I know and love. As a self admitted shopping addict there is something special about having access to suburban malls. I know every crook and cranny of The Mall at Short Hills and could complete a full fledged shopping spree with my eyes closed.

Outstanding Home in a Drama Series: Boardwalk Empire




Sometimes, you just have to grow up and move on out of that bachelor pad you own in the penthouse of the Ritz Carlton. In season 2 of Boardwalk Empire, New Jersey’s friendliest criminal traded in panoramic ocean views on the boardwalk for a more family friendly and slower paced lifestyle. And by slower paced [...]

Best Places to Live for Social Seekers




I grew up in Randolph, NJ and now reside with my wife and two boys in Westfield, about 35 minutes away.  But the difference can be measured by far more than distance.  Westfield is closer to New York City, has a thriving downtown scene filled with restaurants, stores and greater sense of community. Recognizing that [...]

Rental Search Now Live on coldwellbanker.com




As our Chief Executive Officer Jim Gillespie often says on TV, homeownership is something that a vast majority of Americans aspire to. In fact, in a recent Coldwell Banker survey on the American Dream of Homeownership, we learned that 83% of renters agree that they want to own a home someday. With that said, many people, [...]

Why Coldwell Banker Puts Emphasis On Home Value Beyond Just Numbers




Forbes recently sat down with Coldwell Banker CMO, Mike Fischer, to talk about our new campaign. But they did more than just ask about the highlights. They wanted to know why Coldwell Banker Real Estate was putting emphasis on home value beyond just the numbers

Meet the New coldwellbanker.com – Pocket Edition




I don’t know if it’s just me but doesn’t it seem like technology and innovation seem to operate in dog years? What happens in a calendar year or two is really more like 7 and 14 years worth of new technologies, data infrastructure, social networks, mobile devices, enhancements, software, so on and so forth. I might be exaggerating a tad bit (am I?) but we all know that “things” are moving lightning fast and consumers are expecting their favorite brands to offer experiences that are in lock-step with what’s new and relevant. Fall a step or two behind and they’ll keep moving without looking back.