I am shocked at the sheer volume of charts, graphs and heat maps that try and focus consumers on the stats and appreciation trends in home buying and selling. Now, the dollars and cents and crime stats are all a part of the decision to buy a home, but its not the only or even most important reason. Why do people buy homes? Its for lifestyle. It’s personal.
Category: Marketing
A New Look for Finding Home
Today we released a new look for our award winning website, coldwellbanker.com. The home pages has been updated with a much warmer and home-related look than we’ve ever had before. When you visit coldwellbanker.com you’ll notice that when you click on the home search tab or the agent tab the visuals in the background highlight what it is you’re searching for.
Coldwell Banker Holiday TV Spot – Crowded House
This year we partnered with NBC to not only create a holiday themed TV spot, but also advertise on some of the most notable holiday programs. This week, we launch our holiday themed ad which we call “Crowded House.” Our recent survey of consumers showed that 40% of people have more than 15 people living under one roof during the holiday season! As you’ll see in the video below, we played off that concept in what we think is a relatable TV commercial.
Getting More Social with the Facebook “Like” and Google “+1″ Buttons
Here’s the understatement of the year (or perhaps of the last 4 to 5 years!?): Social Media has changed everything. Its changed the way we consume and share information, its changed how we interact with our friends, how we meet friends and it has also fundamentally changed the way companies do business…forever. One would think [...]
Coldwell Banker Gets Featured by AdMob for New Tablet Ads
A month or so ago, we were approached about doing a new type of tablet ad with adMob that allowed us to feature video and showcase our brand in one of their tablet-focused ad units. We had already launched our iAd for iPad and had seen the value and potential growth in tablet advertising, so we jumped at the chance to try it out.
Introducing the Coldwell Banker iAd for iPhone
We’ve come to the conclusion that the iAd is allowing us to do things in our mobile advertising that you can’t replicate elsewhere. So today, we’ve added an iAd for the iPhone to the mix, and it just so happens to also be Apple’s 100th iAd. This iAd is different from the iPad version and it focuses on helping consumers find a home for sale that meets their needs right within our iAd unit. Consumers can even call an agent right from the iAd to get more details on a property.
Coldwell Banker On Location Gets an Upgrade
It’s been two years since we launched Coldwell Banker On Location, our official YouTube channel and the predominant destination for real estate video on YouTube. We’ve hit a number of milestones like 1 million visits in the first year, 2 million visits before the 2nd anniversary, becoming a Mashable Open Web Awards finalist, nominated for an Inman Innovator award, etc. etc. etc.
The Importance of Video in Real Estate
Just over two years ago, Coldwell Banker embarked on creating a channel solely for real estate video that exists on YouTube. We called it Coldwell Banker On Location and it’s a place where you can search for videos of real estate listings, communities, agent videos and more. With tens of thousands of videos uploaded, over 2.5 million visits to our channel and millions of video views later, we think we made the right move.
