Category: Marketing

East Coast vs. West Coast: Best Places to Live for Social Seekers

A lot of sites have a list of the best places to live, but where one lives really depends on who one is. That’s either the cheesiest or deepest sentence I’ve ever written, but there’s truth to it.

Buying a home has always been more than just beds, baths and square feet. You want to live in a place that suits your lifestyle and that’s why the Coldwell Banker Best Places to Live series has focused on a variety of lifestyle-oriented categories to shed some light on unique towns that are perfect for particular groups.

Best Places to Live for Suburbanites

Suburban life is all I have ever known and I couldn’t imagine it any other way. I was born and raised in Livingston, NJ and now live in West Orange, NJ. Grass, trees and non mass transit is what I know and love. As a self admitted shopping addict there is something special about having access to suburban malls. I know every crook and cranny of The Mall at Short Hills and could complete a full fledged shopping spree with my eyes closed.

Outstanding Home in a Drama Series: Boardwalk Empire

Sometimes, you just have to grow up and move on out of that bachelor pad you own in the penthouse of the Ritz Carlton. In season 2 of Boardwalk Empire, New Jersey’s friendliest criminal traded in panoramic ocean views on the boardwalk for a more family friendly and slower paced lifestyle. And by slower paced [...]

Best Places to Live for Social Seekers

I grew up in Randolph, NJ and now reside with my wife and two boys in Westfield, about 35 minutes away.  But the difference can be measured by far more than distance.  Westfield is closer to New York City, has a thriving downtown scene filled with restaurants, stores and greater sense of community. Recognizing that [...]

Rental Search Now Live on coldwellbanker.com

As our Chief Executive Officer Jim Gillespie often says on TV, homeownership is something that a vast majority of Americans aspire to. In fact, in a recent Coldwell Banker survey on the American Dream of Homeownership, we learned that 83% of renters agree that they want to own a home someday. With that said, many people, [...]

Why Coldwell Banker Puts Emphasis On Home Value Beyond Just Numbers

Forbes recently sat down with Coldwell Banker CMO, Mike Fischer, to talk about our new campaign. But they did more than just ask about the highlights. They wanted to know why Coldwell Banker Real Estate was putting emphasis on home value beyond just the numbers

Meet the New coldwellbanker.com – Pocket Edition

I don’t know if it’s just me but doesn’t it seem like technology and innovation seem to operate in dog years? What happens in a calendar year or two is really more like 7 and 14 years worth of new technologies, data infrastructure, social networks, mobile devices, enhancements, software, so on and so forth. I might be exaggerating a tad bit (am I?) but we all know that “things” are moving lightning fast and consumers are expecting their favorite brands to offer experiences that are in lock-step with what’s new and relevant. Fall a step or two behind and they’ll keep moving without looking back.

The Value of a Home

I am shocked at the sheer volume of charts, graphs and heat maps that try and focus consumers on the stats and appreciation trends in home buying and selling. Now, the dollars and cents and crime stats are all a part of the decision to buy a home, but its not the only or even most important reason. Why do people buy homes? Its for lifestyle. It’s personal.

A New Look for Finding Home

Today we released a new look for our award winning website, coldwellbanker.com. The home pages has been updated with a much warmer and home-related look than we’ve ever had before. When you visit coldwellbanker.com you’ll notice that when you click on the home search tab or the agent tab the visuals in the background highlight what it is you’re searching for.

February 09 / 2012
Author David Marine
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Category Marketing
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Coldwell Banker Holiday TV Spot – Crowded House

This year we partnered with NBC to not only create a holiday themed TV spot, but also advertise on some of the most notable holiday programs. This week, we launch our holiday themed ad which we call “Crowded House.” Our recent survey of consumers showed that 40% of people have more than 15 people living under one roof during the holiday season! As you’ll see in the video below, we played off that concept in what we think is a relatable TV commercial.

November 21 / 2011