A month or so ago, we were approached about doing a new type of tablet ad with adMob that allowed us to feature video and showcase our brand in one of their tablet-focused ad units. We had already launched our iAd for iPad and had seen the value and potential growth in tablet advertising, so we jumped at the chance to try it out.
The results are coming in and we’re pleased to say that it’s showing some real growth. The ad unit we did with adMob featured our great Coldwell Banker iPad app promo video (which is one of my favorite videos to have worked on!) and drives consumers to download the Coldwell Banker iPad app.
Today adMob sent out a press release touting this new platform and put together a promotional video to showcase two marquee ads that were running at launch. One ad was for the movie Thor, and the other was the Coldwell Banker iPad app ad.
Take a look for yourself at the video below to see how the Coldwell Banker tablet ad looks. As tablet adoption continues to grow at a record pace, you can be sure Coldwell Banker will continue to find ways to market our customer’s listings and agents’ services on this unique platform.