Coldwell Banker Takes Manhattan

Coldwell Banker Real Estate LLC today announced that The Bellmarc Group has joined the Coldwell Banker® franchise system in the flagship market of Manhattan.

Coldwell Banker Real Estate LLC today announced that The Bellmarc Group has joined the Coldwell Banker® franchise system in the flagship market of Manhattan.

Led by owners Neil Binder, Anthony DeGrotta and Larry Friedman, Coldwell Banker The Bellmarc Group will now do business as Coldwell Banker Bellmarc and Coldwell Banker AC Lawrence, with a combined 600 real estate agents working in seven Manhattan office locations.

Bellmarc, co-founded by Binder in 1979, is one of the largest residential brokerage companies in Manhattan. The company expanded into Manhattan residential rentals in 2012 with the acquisition of AC Lawrence Real Estate LLC. The owners of that company, Anthony DeGrotta and Larry Friedman, joined Binder in forming a new umbrella company, The Bellmarc Group.

“This is a historic day for the Coldwell Banker brand,” said Budge Huskey, president and CEO of Coldwell Banker Real Estate, LLC. “We took great care in identifying the right company to award a Manhattan franchise.  Throughout the process we were extremely impressed with Neil, Anthony and Larry and their shared vision for growing the Coldwell Banker brand and our Previews® luxury marketing program in this gateway city.”

In this video, Budge Huskey talks with Fox Business about the opportunities this new partnership in the greatest city in the world offers.

Husband. Father. Socializer. Mets Lifer. TV Afficianado. Consumer Engager.

David Marine is the Vice President of Brand Engagement for Coldwell Banker where he oversees the brand’s content strategy including acting as managing editor for the Coldwell Banker blog and heading up video production efforts. While Vice President by day, David runs a three ring circus at night as he is the father of 4 boys. He also happens to be married to Wonder Woman. True story.

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