SHARE

Dr. Life or Dr. Noooooo

Have you seen this guy’s ad in airline magazines?  He claims he changed his lifestyle and got the body of a 20 year old while in his 60’s.  I’m skeptical. So I look at the before and after photo and my first reaction is, “Come on…they photo shopped his head on that body!  No way […]

Have you seen this guy’s ad in airline magazines?  He claims he changed his lifestyle and got the body of a 20 year old while in his 60’s.  I’m skeptical.

So I look at the before and after photo and my first reaction is, “Come on…they photo shopped his head on that body!  No way that’s real!”  Now, I’m not saying it’s not real, but I just can’t be sure.

So as I am accustomed to doing, I immediately relate this back to Coldwell Banker Real Estate.  And for me, it’s all about the reliability of photos to tell a story.  Real Estate websites are built on 10 photos and a property description and you get a sense for what the property is all about.  But seeing is believing.  I want to see this guy at the beach.   Otherwise, I’m not buying it…

Or, I would be just as happy with a video of him at the beach.

Same with houses.  Photos are great, but because we have seen a huge number of videos from our Coldwell Banker ® agents all across the country, you start realizing about the power of video in real estate.  Video can tell a truer story about a home than simple photos.  How the rooms on the first floor flow into one another.   How the backyard really does back-up to woods and how close the home is to that lake.  Hearing the seagulls in the background of that home video tells me they really are close to the beach!

Photos can tell the story, but clearly not as well as video can…and as a consumer, you can be more sure of the property details when a video accompanies the property listing.  And that’s why our agents are so into video…to make the online research process easier, more fun and offer greater transparency.  That’s why on the all-new coldwellbanker.com, we seamlessly integrate video into the property detail page so you get the full picture of the home….and we are the only national site that offers this.   And that’s why we offer the best (by far) real estate channel on Youtube (www.youtube.com/coldwellbanker) with over 13,000 videos and over 1.5 million visitors in the past year!

So when you see a listing on another website and there are only photos, ask yourself the question…does  that house I am looking at really look like Dr. Life,  or will it disappoint me when I see it because it actually looks more like that other guy on the boat.  Did the photos tell the real story?

COO for Coldwell Banker Real Estate LLC. Ohio born, Jersey raised, NYC, LA and Nashville cultured. Father of three daughters and married to a saint. Undergraduate from Rutgers and MBA from Anderson School at UCLA. After 20 years in the car industry, Mike joined Coldwell Banker Real Estate LLC in 2008 where he guided a string of innovations while serving as the CMO. In 2013 Mike was promoted to COO where he oversees the Coldwell Banker brand’s internal operations, learning, talent attraction, international, events and marketing.

  • Kelly Guerrero

    The good Doctor is on Human Growth Hormone (or HGH) and it really does work by tricking the body into thinking its young again and starts producing muscle building hormones and lean muscle mass. Sylvester Stallone and Arnold Schwarzenegger both use this to look the way they do today (and tons of other celebrities and athletes). Body builders have used this for years to create that freaky muscle mass.

    The photos are true. Now I’m not saying that a video wouldn’t be even better. I do definitely agree with you there!

    • Sunnysdie44

      He’s not on HGH.  He started with Body for Life by Bill Phillips when he was 60.  Sorry to disappoint you, but the right exercise and right food can get you looking good.  Check out Body for Life.  I’m a new one following the program.  It works.  

  • Pingback: Tweets that mention Dr. Life or Dr. Noooooo | Coldwell Banker Blue Matter -- Topsy.com

  • http://www.patlile.com Pat Lile

    go to http://www.youtube…..2 Oak Knoll Terrace, Pasadena

  • Mike

    How about a sample of a listing that has a video embedded? Can't find one on your site.

    • http://coldwellbanker.com mike_fischer

      Here's a nice one from Beverly Hills. also, if you go to youtube.com/coldwellbanker and our On Location channel, you can find videos using the Map gadget and all are connected back to the coldwellbanker.com site.
      http://www.coldwellbanker.com/property?propertyId

Zippity Doo Dah
Our Innovation Journey...