Why Every Real Estate Company Should Be at CES But Isn’t

Smart home tech is not the future of real estate. It’s a present reality.

Smart homes are no longer the future. They’re a reality. No longer is it a novelty to have a thermostat you can control from your phone, a security system that’s accessible anywhere or even the ability to use your voice to turn on the lights. If you don’t have a smart home device, I would venture a guess that you’ve considered buying one or have at least researched them.

From the Amazon Echo to Sonos to Nest, the brands of the once fringe smart home market are now part of our everyday vernacular, and at Coldwell Banker we believe that every real estate agent should be equipped with smart home expertise.

A recent study from the National Association of Realtors showed that over 50% of real estate agents aren’t familiar with smart home technology. It’s a bit surprising seeing how smart home tech is becoming mainstream with consumers, but then again most real estate companies aren’t focused on the value that a smart home can bring to both buyers and sellers.

That’s why Coldwell Banker is once again headed to the 2017 Consumer Electronics Show and is an official sponsor of the Smart Home Marketplace. CES is the ultimate source for uncovering the future trends in smart home and seeing that we’re the only real estate brand to offer Smart Home certification courses for our agents and to feature certified smart homes for sale, it only makes sense that we’ll be the lone real estate brand there.

While at CES, we will also release a new survey showing how smart home tech is impacting the buying and selling of homes while also sharing what new devices, technology and future trends are coming in 2017 that can both improve the value of your home as well as make it more convenient to live in.

You can uncover all the latest in smart home by visiting ces.coldwellbanker.com or following the #CESCB hashtag on Twitter. To top it all off, we’ll even be hosting a Facebook Live show from the Smart Home Marketplace on Friday, January 6th at Noon EST/9 AM PST  at facebook.com/coldwellbanker.

Smart homes are here to stay and if you’re in the market to buy a smart home, make your home a bit smarter to improve its marketability or just enhance the enjoyment of it – you can be sure a local Coldwell Banker agent is the only real estate professional who can assist.

Uncover all the Smart Home Marketplace at CES has to offer this year by visiting us at ces.coldwellbanker.com.

David Marine

Husband. Father. Socializer. Mets Lifer. TV Aficionado. Consumer Engager.

David Marine is the Chief Marketing Officer at Coldwell Banker, where he oversees the brand’s marketing efforts and content strategy including acting as managing editor for the Coldwell Banker blog and heading up video production efforts. While CMO by day, David runs a three ring circus at night as he is the father of 4 boys. He also happens to be married to Wonder Woman. True story.