A month back I wrote about what it was all about to be a part of the Coldwell Banker Real Estate network — a part of what we call Generation Blue… and this is what I said:

What IS Generation Blue?

Well, after touring the country and hearing discussions from experts about what a Baby Boomer is supposed to do, vs a Gen Yer or Xer, and putting people into neat categories defined by birthdate, I was having trouble jiving this thought with what I was seeing from the over 20,000 agents and managers I actually met.  They don’t fall into nice neat categories.  What they do and how they adapt to new technologies, or their abilities to negotiate the best real estate transactions for their clients depends on their mindset and not their age.

s BRADLEEWOODWARD large Gen Blue, Part DeuxSo here’s another, non Coldwell Banker ® Gen Blue example that I came across last night.  Great video from the Washington Post about their new iPad app.  Take a look here...

Loved All the President’s Men and this promo even has a Robert Redford reference. But the kicker is how 89 year old Ben Bradlee has to show Woodward how to use the iPad and the app.  Just brilliant.

This is where it’s going, so if the average age of today’s real estate seller is 49 and the average age of a first time buyer is 29, according to the National Association of Realtors ®,  sellers need to take a piece of Ben’s advice.  Get with today’s technology so that you know what buyers want and how they get their information.  But if you don’t or can’t, a Coldwell Banker Gen Blue agent will be there to help you…

Photo from linked article from Huffington Post…