Greening Up Real Estate and Not Just for the Holiday

Finding a green certified home might be harder than you thought

I came across an article that highlighted the first green home listed in the Northstar Multiple Listing Service (MLS). The listing, located in Robbinsdale, MN, is an Energy Fit-certified home, which means that it reached the Center for Energy and Environment’s standard of energy efficiency. The thing that got me curious was the ‘first” reference. How is it that this home, in 2014, is a first to be marketed as a green listing in the local MLS?

I’ve since learned after poking around that out of the 860 MLSs in the country only a hundred or so are what industry insiders call a “green MLS.” That means that only a small fraction of real estate agents in the country have the ability to market a home in their local MLS as green.

Why does this matter? Well for starters, what if you’ve invested in green upgrades to your home and are now ready to sell? If you’re one of the lucky few putting your home on the market in a green MLS, other real estate agents will be able to tell their buyers about your green home, especially those that are looking for a green-labeled home. Otherwise virtually no one will hear about these wonderful upgrades.

The other big issue of not having a green MLS is lack of data. Without reporting on green home amenities in an MLS, those within the industry, including homeowners, have no way to prove how much more a home is worth with such upgrades. There are a handful of studies from those early green MLS adopters that indicate homes sell for more money and in less time. But, as we all know, real estate is local, so that might not be the case in all markets.

I’ll be keeping an eye out on this subject and looking forward to welcoming more green MLSs into the club. If you’re interested in learning more about this, please visit The Green MLS and these two white papers by the National Home Performance Council and U.S. Building Green Council.

Senior Manager, Public Relations & Giving for Coldwell Banker. Grew up in Sarasota and attended college at Western Carolina University. Athena wanted to wake up in that city that doesn’t sleep so headed to Madison Avenue to start her marketing career. She has been with this awesome brand for more than 15 years and can be found generating buzz about CB in every way possible. Athena helps to grow the brand’s position as the most storied real estate company within the industry and has led many high-profile endeavors; she was at the forefront of the brand’s pioneering smart home campaign, raised $6 million in two years to build 130 Habitat for Humanity homes, and led the Homes for Dogs program in partnership with Adopt-a-Pet.com that resulted in tens-of-thousands of dogs finding their furever home. She currently leads the CB Supports St. Jude program, which encourages the Coldwell Banker network’s 96,000+ real estate agents to make donations to St. Jude’s Children’s Research Hospital for every real estate transaction they represent. In her spare time, you can find her either digging up a new area in her yard for another flower bed or planning her next travel adventure. She's the proud mom of three cats Jolene, Ziggy and Lucy.

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