Your Home + Nike

You may be walking on your old sneakers with Nike’s New future foam

Who knew I might someday walk ON my old sneakers?

We are putting runners on the two sets of stairs in our house.  I had absolutely no idea how many choices you have.  But that wasn’t the really fun part.

I got all geeked out about the padding that goes under the runner.  We chose Step Ahead by Nike.  Ok, the minute the salesperson said Nike I was hooked.  After all, I’ve been Nike brand loyal ever since my days as the basketball team manager at Syracuse where we got Orange-swooshed Nikes, sweat suits and bags!

I had no idea that Nike had a carpet pad division so I had to explore.

What I found out was fascinating.  No, Nike doesn’t have a pad division, but they do have Nike Grind.  For the last two decades, Nike has been collecting worn out shoes and recycling them for playgrounds and other uses.  Carpet padding is one of them:

“Nike takes top quality, unused shoe scrap and sends it to Future Foam, which converts the scrap into the premium Step Ahead 8 lb. carpet cushion.  Enjoy the cushiony comfort of Nike even when you’re barefoot.”

I guess we will adopt “Just Do It” as our family motto as we enjoy the richness of our Sapphire Sarouk Chocolate 26-inch runners to honor the sneakers that went into the padding.

Senior Manager, Public Relations & Giving for Coldwell Banker. Grew up in Sarasota and attended college at Western Carolina University. Athena wanted to wake up in that city that doesn’t sleep so headed to Madison Avenue to start her marketing career. She has been with this awesome brand for more than 15 years and can be found generating buzz about CB in every way possible. Athena helps to grow the brand’s position as the most storied real estate company within the industry and has led many high-profile endeavors; she was at the forefront of the brand’s pioneering smart home campaign, raised $6 million in two years to build 130 Habitat for Humanity homes, and led the Homes for Dogs program in partnership with Adopt-a-Pet.com that resulted in tens-of-thousands of dogs finding their furever home. She currently leads the CB Supports St. Jude program, which encourages the Coldwell Banker network’s 96,000+ real estate agents to make donations to St. Jude’s Children’s Research Hospital for every real estate transaction they represent. In her spare time, you can find her either digging up a new area in her yard for another flower bed or planning her next travel adventure. She's the proud mom of three cats Jolene, Ziggy and Lucy.

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5 Comments

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    April 16, 2014

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