Introducing the new coldwellbanker.com

Did you know that Coldwell Banker Real Estate LLC was the first national real estate brand to have a website? Yup, it’s true. And I’m also pleased to say that the newly redesigned coldwellbanker.com looks nothing like that first website. In fact, it doesn’t look like a lot of the real estate websites you see online today. And I’m not just referring to the color palette.

Did you know that Coldwell Banker Real Estate LLC was the first national real estate brand to have a website? Yup, it’s true. And I’m also pleased to say that the newly redesigned coldwellbanker.com looks nothing like that first website. In fact, it doesn’t look like a lot of the real estate websites you see online today. And I’m not just referring to the color palette.

The redesigned coldwellbanker.com has a brand new set of features that we feel improves the real estate shopping experience and can even make it more fun. From IP lookup that tells what town you’re accessing the site from, to keyword searching instead of just beds and baths, to Amazon-esque “you may also like” recommendations to the innovative BlueScape search, the site is packed with revolutionary real estate tools.

Our new Home File feature also makes it easier than ever to keep tabs on your past searches, saved properties, videos and real estate agents. Watch the video below to see the full offering and head on over to coldwellbanker.com to see everything the new site has to offer. You won’t be disappointed.

Husband. Father. Socializer. Mets Lifer. TV Aficionado. Consumer Engager.

David Marine is the Chief Marketing Officer at Coldwell Banker, where he oversees the brand’s marketing efforts and content strategy including acting as managing editor for the Coldwell Banker blog and heading up video production efforts. While CMO by day, David runs a three ring circus at night as he is the father of 4 boys. He also happens to be married to Wonder Woman. True story.

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1 Comment

  1. Tweets that mention Introducing the new coldwellbanker.com | Coldwell Banker Blue Matter -- Topsy.com
    June 21, 2010

    […] This post was mentioned on Twitter by Joshua Patz and DK Real Estate, Rick Hoffman. Rick Hoffman said: Introducing the new coldwellbanker.com http://ping.fm/i6c1L […]

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