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Luxury Real Estate Gets a New Look

For years, Coldwell Banker Previews International has represented some of the world’s most prestigious properties and today, we are unveiling a website worthy of the prestige and legacy of this great program. We proudly present the new coldwellbankerpreviews.com.

The newly redesigned coldwellbankerpreviews.com

For years, Coldwell Banker Previews International has represented some of the world’s most prestigious properties and today, we are unveiling a website worthy of the prestige and legacy of this great program. We proudly present the new coldwellbankerpreviews.com.

We’re leveraging new technology and functionality, including Html5/css3 and a keyword search that allows even the most discriminating buyer to find the features they’re looking for. However, from the minute you enter the site, it’s clear that our luxury listings and Previews® specialists are the stars of this show.

Our new homepage is a trophy cabinet of sorts, showing off some of our most esteemed luxury homes for sale. Properties are initially presented as full page backgrounds using a black and white treatment. Once a viewer mouses over the title block, however, all of the navigation recedes and the page turns to color, revealing the full magnitude of the property imagery. This extends to agent photos as well, where our Previews International® Specialists initially appear in black and white but change to color based on user interaction.

Our Previews audience is certainly an international one, and to that end we offer full translation to French, German, Japanese and Spanish, using a combination of human-translated copy and dynamic Google translation. Conversion is also available for dozens of currencies worldwide to aid our international buyers.

As a nod to both our storied past (the program dates back to 1933, when founder Henderson Talbot hosted movie “Previews” of luxury properties) and to the Coldwell Banker ® brand’s more current endorsement of all things video, the home page features three property videos showcasing some of the best of luxury has to offer.

And of course, within the site, you’ll find thousands of some of the most renowned luxury properties from around the world, from an incredible Parisian apartment, to a gated estate in Utah, to a stately Mansion in San Francisco

If coldwellbanker.com is our high-end department store, coldwellbankerpreviews.com is our new luxury boutique. And today is our grand opening. Happy luxury home shopping!

To learn more about the history of Coldwell Banker Previews International, take a look at our legacy video below:

Husband. Father. Socializer. Mets Lifer. TV Afficianado. Consumer Engager.

David Marine is the Vice President of Brand Engagement for Coldwell Banker where oversees the brand’s content strategy including acting as managing editor for the Coldwell Banker blog and heading up video production efforts. While Vice President by day, David runs a three ring circus at night as he is the father of 4 boys. He also happens to be married to Wonder Woman. True story.

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