We’ve come to the conclusion that the iAd is allowing us to do things in our mobile advertising that you can’t replicate elsewhere. So today, we’ve added an iAd for the iPhone to the mix, and it just so happens to also be Apple’s 100th iAd. This iAd is different from the iPad version and it focuses on helping consumers find a home for sale that meets their needs right within our iAd unit. Consumers can even call an agent right from the iAd to get more details on a property.
oldwell Banker has worked with Apple to develop the first ever iAd from a real estate brand. Not only that, but Coldwell Banker is the first of only a handful of brands to be part of the launch of iAd for the iPad, and we’re the first brand to ever have a full page iAd that can be seen within certain digital versions of magazines for the iPad.