Tag: search

The Role of Lifestyle Trends in Searching for a Home

The video below is a segment we did with NBC’s LXTV Open House. If you’re not watching Open House on the weekends, you should absolutely check it out as it’s one of the freshest and interesting real estate programs out there. But anyway, Coldwell Banker Real Estate was the first real estate company to launch a lifestyle search feature on its website. We didn’t just do that to be cool and be the first (maybe that was part of it), but the main reason was because there’s a significant trend among real estate consumers that shows their lifestyle is a major player in the home or neighborhood they choose to live in.

October 13 / 2011

Simply Real Estate Search

Let’s face it, when it comes to our websites, real estate marketers are analogous to the folks profiled on A&E’s Hoarders. We just can’t seem to part with our stuff. And we want to show you all our stuff right on the home page.

February 24 / 2011