Just over two years ago, Coldwell Banker embarked on creating a channel solely for real estate video that exists on YouTube. We called it Coldwell Banker On Location and it’s a place where you can search for videos of real estate listings, communities, agent videos and more. With tens of thousands of videos uploaded, over 2.5 million visits to our channel and millions of video views later, we think we made the right move.
We believe that video has been and will be an essential part of marketing a home and giving consumers the best information possible when they’re in the real estate shopping process. A recent infographic but together by Postling, which was featured on Mashable, made us reflect on what we have done and what we are doing in the future when it comes to video.
The infographic had an impressive statistic when it comes to how real estate customers view the importance of video (see portion below). The study showed that 73% of homeowners are more likely to list with a Realtor offering to do a video, yet only 12% of the Realtor population is doing video.
Many of our Coldwell Banker agents across the globe are already harnessing the power of video as part of their marketing platform. As a company, we know how powerful video can be and we have made a commitment to continue to build on what we’ve started.
You’ll see continued enhancements and improvements to what we’re doing with video over the next few months and we’ll be making sure our agents know it’s importance to consumers as well.
I want to leave you with a taste of how far video reaches within the Coldwell Banker network. Here’s a video from a Coldwell Banker listing in Sydney, Australia. Just goes to show you that video is global in reach and universally important to today’s real estate consumer. By the way, be sure to check out the black mosaic pool. It’s pretty impressive.