We Believe in Home

But what I found once I became a part of the industry was that, as my former CEO Jim Gillespie always said, real estate professionals are realistic and rational, yet very positive people

Five years ago, almost to the day, I joined  Coldwell Banker Real Estate.  I joined the company during a pretty bad time for real estate, as it was the beginning (or middle, depending on what part of the country you live in) of a sustained and painful real estate recession (or depression, again, depending on where you live).

But what I found once I became a part of the industry was that, as my former CEO Jim Gillespie always said, real estate professionals are realistic and rational, yet very positive people. Over these past five, tough years, I have constantly traveled the country, meeting tens of thousands of our company’s agents, managers and broker/owners. Two memories pop into my mind during these trips…

I traveled to Michigan in 2009 and met frustrated, yet surprisingly positive agents and brokers who had every reason to be down.  600 agents, the largest group I had met with at a local meeting, had traveled from all across that great state to Lansing to talk about the future and to be inspired. They couldn’t just sit around at their offices and be gloomy…because they just loved Real Estate.

I traveled to Las Vegas in 2010, and spoke at our affiliate company’s agent meeting and found the morale to be unbelievably good despite the huge setbacks they were experiencing in the local real estate market.  The owner, Bob Hamrick, a high energy, one-man can of Red Bull, electrified his agents and managers on stage and while never mincing words about the state of the market, he left them with a great sense of hope and purpose.

And I began to understand that the “purpose” is what makes this industry so special.

I came from the auto industry, and while the professionals I met there and have become close to are wonderfully smart, energetic and just really good people, I never walked away from a meeting with the belief that there was a bigger sense of purpose to what we did.  I do now.

And I began to understand that the “purpose” is what makes this industry so special.

Real Estate is at its core, a sales industry…but one with purpose.  And at Coldwell Banker, we are firm believers in this purpose.

We Believe in real estate and all the benefits it can provide.  We Believe in what a Home can do to help a person or family grow and succeed in life.  We Believe in the communities where we work and live.  We Believe that there should always be an emotional part of the real estate equation while never ignoring the rational side.  We Believe in the true Value of a Home, as wonderfully showcased in our 2012 TV commercial.  And in 2013, We Believe more than ever that a home is really your castle, and we celebrate all the memories and experiences that make it so.

Sandi Laughlin is the manager of my hometown Coldwell Banker office.  My daughters are in high school so I go to most of the high school basketball games.  And so does Sandy and her husband, even though her kids have graduated.  She Believes in our community.  Heck, she was involved in a majority of the families in the stands moving to town and finding a home.  She watched as those little Mendham kids (that raced up the stairs to claim the biggest bedroom before their brother/sister did on the day of the closing) grew to over six feet tall and are now starting for the basketball team and still boxing out the competition.  She feels the pride on Senior Day when the parents come on center court to greet their kids in front of the hometown crowd.  The feeling I’m going to have when I greet my daughter Kelly at center court when the senior Cheerleaders are introduced. And I bet Sandy will be there to watch.

At Coldwell Banker, We Believe in home and all the magical things that come with it.  And that our calling in life is to find the one that’s perfect for our clients.  Please enjoy our 2013 TV Spot, but more importantly, our purpose.

Join our conversation about all things home by following the hashtag #CBbelieves.

 

COO for Coldwell Banker Real Estate LLC. Ohio born, Jersey raised, NYC, LA and Nashville cultured. Father of three daughters and married to a saint. Undergraduate from Rutgers and MBA from Anderson School at UCLA. After 20 years in the car industry, Mike joined Coldwell Banker Real Estate LLC in 2008 where he guided a string of innovations while serving as the CMO. In 2013 Mike was promoted to COO where he oversees the Coldwell Banker brand’s internal operations, learning, talent attraction, international, events and marketing.

64 Comments

  1. Lude
    February 4, 2013

    Wow! Talk about hitting the nail on the head! You rock, Mike! So well said…

    Reply
  2. Jeff Nunn
    February 4, 2013

    very nice! best Real estate ad on TV!

    Reply
  3. Heather and Steve Ostrom
    February 4, 2013

    Another fantastic ad Coldwell Banker crew. Great job and we love being #GenBlue.

    Reply
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  5. Dave
    February 4, 2013

    In my opinion, not as strong as last years video which had the stronger tagline “Where Home Begins,” and also was just a tad more personal that a wider audience could relate to… but the video makes a good point nevertheless. Great article too!

    Reply
  6. Kacie Ricker
    February 4, 2013

    Awesome 2013 ad campaign! I love the link to this being our higher calling. Beautifully done Coldwell Banker ad team!

    Reply
  7. Steph Baker
    February 4, 2013

    Great video!

    This Sacramento Realtor believes EVERYONE deserves a place to call home. From apartment to mansion, cottage to condo, a home is where you can be yourself, with those you love. I’m thrilled to be part of an organization that shares how we as Realtors #believe and can make it happen!

    Reply
  8. Terisellsaz
    February 4, 2013

    Wow! This is an awesome ad! It kinda gives me the chills…I can feel it! Thank you, it just makes me that much prouder to be a CBRB associate.

    Reply
    • David Marine
      February 4, 2013

      Thanks for the comment and so happy to hear the ad makes you feel that way!

      Reply
  9. Duane Hosek
    February 4, 2013

    Very good ad. I think we are finally hitting the mark on good commercials. Nice job everyone. An ad we can all be proud of

    Reply
  10. Stacy Stiffler Matlock
    February 4, 2013

    Awesome 2013 ad campaign! I love the video. Beautifully done Coldwell Banker ad team!

    Reply
  11. Pamela Bartush
    February 4, 2013

    Wow, engaging narrative, it makes you smile and Tom Selleck – what a voice – plus great job on the background music, Phillip Phillips from American Idol – love, love the ad, as always I am proud to be a Coldwell Banker Agent.

    Reply
  12. Dean Templeton
    February 4, 2013

    Very well done. Makes me proud to be a Coldwell Banker agent !

    Reply
  13. Doreen Drew
    February 4, 2013

    Outstanding work! I too am smiling :)

    Reply
  14. Sandi Davis Cather
    February 4, 2013

    Beautiful! I loved it. Makes me proud to be with this company! Well done!

    Reply
  15. Julie Gezella
    February 4, 2013

    Great “tug at the heartstrings” message. Right on target with what America wants. After witnessing the favorite Super Bowl commercials last night (Paul Harvey Farmer and Budweiser’s Clydesdale) it is clear to everyone that is what appeals to emotions. Great job Coldwell Banker for keeping the silly stuff out (C-21 commercials last night – BAD) and giving us what we can be proud of.

    Reply
  16. Jenn Kaul
    February 4, 2013

    Yea! A far cry from the stale, framed patriarchs of the past campaigns! This makes a connection with real life, family values, and the universal chalanges of our industry. Well done!

    Reply
  17. Barbara Bilis
    February 4, 2013

    AWARD WINNING AD!! Great job Coldwell Banker – you covered all the bases.

    Reply
  18. Tom
    February 4, 2013

    Excellent ad – focuses the viewer on the immesurable value of home ownership.

    Reply
  19. Pat Cardozo
    February 5, 2013

    Love it! American dream of a commercial!

    Reply
  20. Beth Ann Styne
    February 5, 2013

    Well done Mike. Great message and great ad!!!

    Reply
  21. jrodsmith
    February 5, 2013

    Last year’s ad was so excellent that I wondered how CB was going to follow it up. Obviously, extremely well!!! Love the ad and love the use of Phillip Phillips’ song “Home”. Young lady looks a lot like Reese Witherspoon :-) GREAT AD!!!

    Reply
  22. Tim M.
    February 5, 2013

    Nicely said, Mike. Very inspirational.

    Reply
  23. Mike Grady
    February 5, 2013

    Excellent Message: authentic, credible and believable

    Reply
  24. Oana R Nearing
    February 5, 2013

    I loved it. Makes me proud to be a Coldwell Banker agent ! Well done!

    Reply
  25. Sandra Gonzalez-Patino
    February 6, 2013

    This is very inspiring and upliftting, thanks David.

    Reply
  26. Deanna Kreiger
    February 6, 2013

    This is a great response to all of the negativity that has been coming in for the past 7 years. I am so proud to be a member of The Coldwell Banker Team. With the first part of this new year, we are seeing positive results and the market is improving in our area. Thank you for the inspiring ad to help America!

    Reply
  27. Ro Scarbrough Kailua Kona HI
    February 6, 2013

    Great use of visuals and music choice. Good Job!

    Reply
  28. Miriam Raines
    February 7, 2013

    Great Ad!

    Reply
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  51. david
    February 21, 2015

    an interesting story became a real estate agent and this motivates me to be more active as an agent of obat keputihan herbal alami hopefully I can be better.

    Reply
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  55. The Roots: Grammy Award Winning Band to Rock Gen Blue | Coldwell Banker | Generation Blue
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