What’s the New Green?

In a conversation the other day, a group of us started talking about how the term ‘green’ is so dated. I never thought about it until that moment but had to agree that the term hasn’t evolved much. Inevitably, we all started brainstorming what new term should replace “green” but never found that perfect word or phrase.

In a conversation the other day, a group of us started talking about how the term ‘green’ is so dated. I never thought about it until that moment but had to agree that the term hasn’t evolved much. Inevitably, we all started brainstorming what new term should replace “green” but never found that perfect word or phrase.

The conversation did get me wondering what groundbreaking innovations are taking place in the green space and how they will impact our homes in the future.

Now I’m an ideas person – not an implementer – just the ideas.  I love a sitting around trying to unearth a solution to a problem. I also have an appreciation for those minds that go beyond the idea and actually bring it to life.

When I heard about this one new development, it was one of those moments that you say to yourself – how did I not think of that?! But thankfully a team of researchers at the University of Notre Dame did and not me (otherwise it would still be mulling around in my head). This team is taking solar to a mind-blowing level and doing it in such a simple way… paint! Solar paint, to be more precise.

Imagine, when this material is fully developed and ready for mass consumption, how many homes and fences in our neighborhoods are going to get a new paint job! And that paint is going to produce solar energy to power those homes – so cool!

Until that day does come, here’s an article about the difference of eco-friendly paints and traditional paint and a list of eco-friendly paints.

Athena Snow

Senior Manager, Public Relations & Giving for Coldwell Banker. Grew up in Sarasota and attended college at Western Carolina University. Athena wanted to wake up in that city that doesn’t sleep so headed to Madison Avenue to start her marketing career. She has been with this awesome brand for more than 15 years and can be found generating buzz about CB in every way possible. Athena helps to grow the brand’s position as the most storied real estate company within the industry and has led many high-profile endeavors; she was at the forefront of the brand’s pioneering smart home campaign, raised $6 million in two years to build 130 Habitat for Humanity homes, and led the Homes for Dogs program in partnership with Adopt-a-Pet.com that resulted in tens-of-thousands of dogs finding their furever home. She currently leads the CB Supports St. Jude program, which encourages the Coldwell Banker network’s 96,000+ real estate agents to make donations to St. Jude’s Children’s Research Hospital for every real estate transaction they represent. In her spare time, you can find her either digging up a new area in her yard for another flower bed or planning her next travel adventure. She's the proud mom of three cats Jolene, Ziggy and Lucy.