10 Tips for Selling Your Home in a Winter Wonderland

Got three feet of snow on your lawn? Don’t let that keep you from selling your home if you want to.

The following is a guest post from agent, Jill Boudreau, an award winning sales associate in the Wellesley, MA Coldwell Banker Residential Brokerage office. She just had two properties go under agreement this past week with over 5 feet of snow on the ground.

In many areas of the country, this winter has been epic.   Record-breaking snow has stalled the start of the eagerly-anticipated spring real estate market since conventional wisdom dictates waiting for crocuses to bloom before listing your home.   However, this winter wonderland can be the ideal time to sell.  With inventory levels remaining low, fewer homes on the market means less competition and better visibility from prospective buyers.  Remember, buyers looking in frigid temperatures are not casual window shoppers!

Here are 10 tips to sell your home this winter:

  1. Clear a path – Shovel snow and spread sand and salt to provide easy and safe access into the home.  Make sure visitors can safely park and walk to the front door.  Eliminate blind spots for access in and out of the driveway.
  2. Keep the heat up!  – Nothing feels better than coming in from frost-biting cold into a warm and cozy house.  Light the fireplace and candles (as long as they aren’t overly scented) for inviting ambiance.  Buyers just might stay longer!
  3. Protect the floors – Place a fresh door mat outside and inside the front entry.  Provide an area (with seating for those unable to balance like a stork) to remove snow and salt encrusted boots or slip surgical booties over shoes.  A polite printed sign asking all visitors to comply will ensure cooperation.
  4. Lighten up – Snow acts as a natural reflector to enhance natural light in the house.  Even still, turn on all the lights in the house.  Open blinds, shutters and all window treatments.  Let the house be flooded with light – day and night!
  5. Create “lifestyle” vignettes – Lifestyle staging helps buyers envision living in the home.  Create cozy fireside reading areas with a beautiful throw and bestseller or set a festive dining room table.
  6. Organize, organize, organize!  – Winter is the time we are all overrun with coats, boots and snow gear.  Streamline all closets to make sure there’s a place for everything and everything’s in its place.  Buyers love a meticulous and uncluttered home!
  7. Shovel patios – Buyers are unable to appreciate outdoor entertaining spaces under 5’ of snow.  Literally help them see where they will enjoy their 4th of July BBQ.
  8. Provide in-season photos – Don’t be afraid to showcase the property in-season by displaying photos on your iPad, digital frame and in your listing detail.
  9. Highlight good construction – If your house has not suffered ice dam damage like many, that’s a strong selling point!  Be proactive and let buyers know.
  10. Be a reasonable seller.  Ready, willing and able buyers are looking now.  If buyers need to buy, you are better off successfully negotiating an offer today before the spring market is flooded with new inventory and you are yesterday’s news.

To view some of Jill Boudreau’s amazing properties or others in winter wonderlands across the globe, visit coldwellbanker.com.

 

Header image courtesy of Flickr user Salem Maritime and Saug

Husband. Father. Socializer. Mets Lifer. TV Aficionado. Consumer Engager.

David Marine is the Senior Vice President of Marketing for Coldwell Banker where he oversees the brand’s marketing efforts and content strategy including acting as managing editor for the Coldwell Banker blog and heading up video production efforts. While SVP by day, David runs a three ring circus at night as he is the father of 4 boys. He also happens to be married to Wonder Woman. True story.

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