How to Market a Listing with Smart Home Appliances

Smart appliances can undoubtedly make your listing stand out in the market.

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From smart fridges to smart washer/dryers, there’s no question that the opportunities are endless when it comes to smart appliances. The Blue Crew’s Mary Greb and Dave Pardo visited the LG and Kohler booths at CES 2018 to learn more about the latest in smart home appliances, and even offered their expertise on how agents can market listings with smart features.


If you’re already affiliated with Coldwell Banker and want to learn more about our Smart Home initiative, visit CB Exchange and search “Smart Home.”

If you would like to know what Coldwell Banker agents have access to, head to coldwellbanker.com/join and explore the possibilities of moving your business to Coldwell Banker.

Senior Manager, Public Relations for Coldwell Banker Real Estate LLC. Grew up in south Florida as an avid Seminole fan and attended college in the mountains of North Carolina. Athena wanted to wake up in that city that doesn’t sleep so headed to Madison Avenue to start her marketing career. Athena has worked for Coldwell Banker for 15 years where she can be found generating buzz about this awesome brand in every way possible. On any given day, she can be found crunching numbers to searching for amazing Coldwell Banker properties to serve up to the media for features. In her spare time, you can find her either digging up a new area in her yard for another flower bed or scouring Etsy for that next amazing handcrafted gem. She resides with the Bukowski of our generation (AKA her husband) and her cat (Jolene) in Atlanta, Ga.

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