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This year’s Generation Blue Experience will bring you brilliant, inspiring and bold speakers in world-class venues. From the general sessions on the main stage of the Grand Garden Arena with the freshest content available, to sessions designed for every member of Gen Blue – from agents who want to improve their productivity, to teams looking to grow their business, to managers and owners determined to grow a company – topics will include:

  • Increasing your average sale price
  • Prospecting with power
  • Winning listings and differentiating yourself in a noisy market
  • Building a team
  • Solutions for an elevated brokerage

REGISTER FOR GEN BLUE TODAY!

Agenda & Learning Sessions (subject to change)

Monday, October 16 (Luxury Certification Only)

SessionPresenterTimeLocation
(SOLD OUT) Coldwell Banker Global Luxury Certification BreakfastColdwell Banker Global Luxury7:30 - 8:00 a.m.FiAMMA Tratorria
(SOLD OUT) Coldwell Banker Global Luxury - Full Day Certification SessionColdwell Banker Global Luxury8:00 a.m. - 4:30 p.m.Studio Ballroom
(SOLD OUT) Coldwell Banker Global Luxury ReceptionColdwell Banker Global Luxury5:30 - 7:30 p.m.Mandarin Bar
NRT Chicago President's Club Retreat Reception (By Invitation Only)For NRT Coldwell Banker Chicago President Club members and their guests6:00 - 10:00 p.m.Vdara Hotel & Spa - Poolside
NRT Northern California Top 1% Retreat Reception and Dinner (By Invitation Only)For NRT Coldwell Banker Northern California and Hawaii Top 1% and their guests6:00 - 9:00 p.m.Aria Hotel & Casino - Herringbone
NRT Texas Celebration of Success (By Invitation Only)
For NRT Coldwell Banker Houston, Austin, Dallas/Fort Worth6:30 - 8:30 p.m.Cosmopolitian - STK (Candy Barr Room)
NRT East Region Elite Celebration of Success For all NRT East Region Gen Blue attendees and guests from Florida, Atlanta, Carolina, Mid Atlantic, New Jersey, Philadelphia, Pittsburgh, Central PA, Long Island, Connecticut, Westchester, New England (21 and up to enter; valid ID required)7:00 - 10:00 p.m.Aria Hotel & Casino - Jewel
NRT Minnesota President's Club Retreat Reception and Dinner (By Invitation Only)For NRT Coldwell Banker Minnesota President's Club members and their guests7:00 - 9:00 p.m.Cosmopolitian - Scarpetta

Tuesday, October 17 (Day 1)

SessionDescriptionTimeLocation
(SOLD OUT Click to join waitlist) Recruit to Thrive: For Managers, Brokers and RecruitersColdwell Banker Learning COE8:00 a.m. - 3:00 p.m.TBA
(SOLD OUT) Coldwell Banker Global Luxury Certification BreakfastColdwell Banker Global Luxury8:30 - 9:00 a.m.FiAMMA Tratorria
(SOLD OUT) Coldwell Banker Global Luxury Certification Final Half-DayColdwell Banker Global Luxury9:00 - 12:00 p.m.Studio Ballroom
REGISTRATION10:00 a.m. - 6:30 p.m.Grand Garden Arena Foyer
Coldwell Banker Canada Meeting (Invite Only)Coldwell Banker Canada12:00 - 3:00 p.m.Jabbawockeez Theatre
General Session (Doors Open)3:30 - 4:00 p.m.Grand Garden Arena
General Session4:00 - 6:30 p.m.Grand Garden Arena
NRT Ohio President's Club Reception (By Invitation Only)
For NRT Coldwell Banker West Shell & King Thompson President's Club members and their guests6:30 - 8:30 p.m.MGM Grand - Centrifuge
NRT St Louis Top Associate Retreat Reception (By Invitation Only)
For NRT Coldwell Banker Gundaker Top Associate members and their guests6:30 - 8:30 p.m.MGM Grand - Fiamma
NRT Utah Agent Leadership Trip Reception (By Invitation Only)
For NRT Coldwell Banker Utah Agent Leadership members and their guests6:30 - 8:30 p.m.MGM Grand - Crush
NRT Colorado Gen Blue Mixer (By Invitation Only)
For NRT Coldwell Banker Colorado attendees6:30 - 8:30 p.m.MGM Grand - Top Golf
NRT Arizona Gen Blue Mixer (By Invitation Only)
For NRT Coldwell Banker Arizona attendees6:30 - 8:30 p.m.MGM Grand - Wolfgang Puck Bar & Grill
NRT Southern California Top 1% Reception (By Invitation Only)
For NRT Coldwell Banker San Diego, Orange County, Riverside and Greater Los Angeles Top 1% members and their guests7:00 - 9:00 p.m.Cosmopolitian - Chandelier 1.5 (enter from Casino level)
NRT Minnesota Gen Blue Reception (By Invitation Only)7:00 - 9:30 p.m.Cucina by Wolfgang Puck - Crystals City Center

Wednesday, October 18 (Day 2)

SessionPresenterTimeLocationDescription
REGISTRATION8:00 a.m. - 4:00 p.m.GRAND GARDEN ARENA FOYER
The Million Dollar MindsetTom Ferry9:00 - 10:00 a.mMGM Grand Garden ArenaIn this power packed session, Coach Tom Ferry, America’s Leading Real Estate business coach will lead you through the habits of the million dollar mindset.  From Tom’s experience, working with top performers all over the world, he’s discovered 3 reasons why top agents are winning in today’s competitive marketplace: Clarity; Psychology and Systems.  Tom will explore each of these criotical areas and you’ll walk away with actionable next steps to make you next 90 days in real estate productive and profitable.
The Wealthy ListerChris Leader9:00 - 10:00 a.mKa TheatreThe one person who wins in every real estate transaction is the listing agent. Join Chris Leader for jam-packed hour full of ideas and strategies for signing more listings in a low inventory market. Promotional Video: https://vimeo.com/168141621
Virtual is a Reality: Matterport and the VR MovementTori Keichinger9:00 - 10:00 a.mDavid Copperfield TheatreJoin Matterport and a panel of virtual reality power users to learn how VR can propel your business to new dimensions. Matterport, leading immersive media technology firm that builds 3D and virtual reality (VR) media solutions, will share the expert angle on the VR movement. And we’ll hear how Coldwell Banker agents are bringing their listings to life for long distance buyers, marketing luxury properties in unique ways and looking at real estate in 360 degrees.
Team UP! - Strategies for Attracting and Embracing Teams Sheri Pesa9:00 - 10:00 a.mJabbawockeez TheatreWhat do you say to an agent that walks in your offices and says they want to start or join a team? Managing the business of sales teams comes with a sea of challenges; our approach is to assist you to preserve legacy, improve your culture, retain and recruit quality sales associates all while keeping up with this hot trend!
Sell with StoryMatthew Ferrara9:00 - 10:00 a.mStudio BallroomJoin Matthew Ferrara as he teaches you how to develop compelling – and selling – stories for your personal marketing, listings and lead generation. Learn to compose successful scenes by weaving techniques from photography, creative writing and emotional intelligence into marketing that drives delight and demand. Learn how to lead with storytelling to capture attention that drive sales, boosts referrals, attracts talent, and makes typical marketing look ordinary. 
Smart Home Best Practice Round TablesJim Hibbs, Ricardo Rodriguez, Angel Piontek9:00 - 10:00 a.mGen Blue Backstage Studio 1-2
This is AMP!Angela Raab, Jill Hixon, ReaLearning staff9:00 - 10:00 a.mMGM Grand Garden Arena: Studio 6
Managers and Brokers: Learn about the next great offering from CBU: AMP! Achieve Maximum Production. This new course is a four week training for agents, modeled on best practices of successful agents and focused on quickly building agent prospecting activity and productivity. AMP! is designed for you to deliver live in your office. In this session we'll provide an overview of the course and the first steps for rolling it out in your organization.
"Blue Room" Speaker Meet and GreetFeatured Speakers9:00 - 10:00 a.mGen Blue Backstage Studio 7Looking to get more information from one of the featured speakers from the Gen Blue learning sessions? Check the app, or stop by the speaker "Blue Room" in Studio 7. Availability of materials and speakers or their staff is subject to their individual availability.
Coldwell Banker NRT Innovation Lab: Flash Build (For NRT Coldwell Banker Attendees)TBA9:30 a.m. - 2:00 p.m.MGM Grand Garden Arena: Studio 9 & 10The Coldwell Banker/NRT Product Studio and NRT Technology Team are building the Agent product of the future. Gen Blue’s first ever flash build, our dev team will be onsite, with interactive displays showing you the current plans for the product of the future. We will be listening to your live feedback and tweaking the product onsite. Start by walking us through a day in your life. Then let’s collaborate to see what we can build to make your life easier. Our goal is to ensure we are never working on anything that you, our customer, doesn’t value. Have a technology idea? Want to prove if an idea is going to work? Now is your chance. Stop by the Innovation Lab and let your vision be heard. The Coldwell Banker/NRT Innovation Lab…Helping agents live exceptional lives.
Matterport VR LabMatterport10:00 a.m - 4:00 p.mGen Blue Backstage Studio 3Get hands-on to stay ahead of the competition with virtual reality (VR). Matterport, a leading immersive media technology firm that builds 3D and VR media solutions, will be demonstrating how you can win and market listings with VR. Learn how to take 360° photos or travel to Hawaii with a 3D tour. Whether you are a tech geek or an apprentice, you’re in for an unforgettable hands-on VR experience.
CBx: The Legend ContinuesJimmy Hammel10:30 - 11:30 a.m.MGM Grand Garden ArenaGame Changer. Power Tool. Differentiator. CBx may be all of these, but how does that turn into business? Learn about upgrades to this exclusive technology that illuminate opportunity and turn it into a business advantage, and hear directly from agents and brokers who are winning big by using CBx as their ace in the hole.
The Wealthy ListerChris Leader10:30 - 11:30 a.m.Ka TheatreThe one person who wins in every real estate transaction is the listing agent. Join Chris Leader for jam-packed hour full of ideas and strategies for signing more listings in a low inventory market. Promotional Video: https://vimeo.com/168141621
Get in the Game: How to Score Big in Real Estate and Have a Ball Doing itSean Carpenter10:30 - 11:30 a.m.David Copperfield TheatreAre you at the top of your game? The need to perform at the highest level in sports is quite similar to the real estate industry. Just like sports teams and athletes want to build a loyal fan base, real estate agents need to build a cult-like following of fans if they wish to be a champion. They also need a vision, strategy and plan to achieve true success.  This session focuses on having fun and playing for the “love of the game,” understanding how to create a sound business model, connect to a customer base using "permission based" marketing and maintain high levels of service before, during and after a real estate transaction.
Not Your Mother’s Zap: For BrokersChris Trick, Jamie Wilson, Jonathan Reese10:30 - 11:30 a.m.Jabbawockeez TheatreJoin Zap leadership and a panel of your peers to discover the latest changes to Zap, and learn how to improve your productivity and your business with the platform. We’ll reveal the latest results across the brand, dispel common myths, and uncover the secrets of agents who are getting the best results.
Top Tactics of Top ListersJill Hixon and Panel10:30 - 11:30 a.m.Studio BallroomLearn real world tactics that top performing Coldwell Banker listing agents use to win inventory, month in and month out in a panel discussion that will energize you to win your unfair share of listings.
Global Luxury Best Practice SharingCraig Hogan10:30 - 11:30 a.m.
Gen Blue Backstage Studio 1-2In 2017 an iconic leader in luxury sales, Coldwell Banker Global Luxury, relaunched to give you the finest luxury marketing program available in the industry.  More than just a new name, this new platform brought you an entirely new set of game changing tools to help you win listings and break into or continue to dominate in the luxury market.  Join us as we discuss the best practices for accessing and winning with the new Coldwell Banker Global Luxury Program.
Marketing to the AmericasDavid Riker10:30 - 11:30 a.m.Gen Blue Backstage Studio 6Are you looking to find out more about how real estate is done around the globe? Are you looking to expand on referral business? Well we have the learning session for you. Come interact with experts from CB Global operations. Each session will focus on a different area of the world. In this session, we will focus on the Americas. Space is limited so make sure you arrive early to buckle up for Gen Blue going global!
"Blue Room" Speaker Meet and GreetAll Featured Speakers9:00 - 10:00 a.mGen Blue Backstage Studio 7Looking to get more information from one of the featured speakers from the Gen Blue learning sessions? Check the app, or stop by the speaker "Blue Room" in Studio 7. Availability of materials and speakers or their staff is subject to their individual availability.
LUNCH11:30 a.m. - 1:00 p.m.
Helping You Live an Exceptional Life (For NRT Coldwell Banker Attendees Only)Bruce Zipf and Ryan Gorman (NRT) and Georgia Perez (MoxiWorks™)1:00 - 2:00 p.m.Grand Garden ArenaCome hear from NRT LLC President & CEO Bruce Zipf and Chief Strategy & Operating Officer Ryan Gorman about the company’s new “Core Four Values” and how they will help you live a more exceptional life. Session highlights also include a sneak peek at Coldwell Banker/NRT’s new presentation and CMA tool, Moxi Present, which features the newly redesigned Coldwell Banker listing presentation.
The Million Dollar MindsetTom Ferry1:00 - 2:00 p.m.Ka TheatreIn this power packed session, Coach Tom Ferry, America’s Leading Real Estate business coach will lead you through the habits of the million dollar mindset.  From Tom’s experience, working with top performers all over the world, he’s discovered 3 reasons why top agents are winning in today’s competitive marketplace: Clarity; Psychology and Systems.  Tom will explore each of these criotical areas and you’ll walk away with actionable next steps to make you next 90 days in real estate productive and profitable.
Startup to Success - Dynamic Agents Who Did itPanel1:00 - 2:00 p.m.David Copperfield TheatreWhat sets this panel apart is their dynamic rise to high levels of production. Each has approached their business in different ways, and you'll hear amazing stories of phenomenal business growth as you learn their secrets to success.
Big 3 for Managers: Generations, Teams & MessagingTravis Robertson1:00 - 2:00 p.m.Jabbawockeez TheatreIn this session, Travis will show managers and brokers techniques to recruit across generations, leverage teams in your office and tailor your message based on who you’re meeting with: teams, millennials, top producers, mid-producers, etc., while maintaining a consistent voice.
Profit By Design for Savvy BrokersTara Michael1:00 - 3:30 p.m.Gen Blue Backstage Studio 1-2Are you ready to adopt a NEW growth strategy for financial forecasting, to manage expenses, and plan for profitability?  Join us as we review the Business Planning Platform and insights from our Benchmarking Study that has helped many top performing companies increase their revenue and keep more of what they earn. 
Marketing to AsiaDavid Riker1:00 - 2:00 p.m.Gen Blue Backstage Studio 6Are you looking to find out more about how real estate is done around the globe? Are you looking to expand on referral business? Well we have the learning session for you. Come interact with experts from CB Global operations. Each session will focus on a different area of the world. In this session, we will focus on Asia. Space is limited so make sure you arrive early to buckle up for Gen Blue going global!
"Blue Room" Speaker Meet and GreetFeatured Speakers10:30 - 11:30 a.m.Gen Blue Backstage Studio 7Looking to get more information from one of the featured speakers from the Gen Blue learning sessions? Check the app, or stop by the speaker "Blue Room" in Studio 7. Availability of materials and speakers or their staff is subject to their individual availability.
Amp! Train the TrainerAngela Raab1:00 - 4:00 p.m.Gen Blue Backstage Studio 8Are you a trainer with a Coldwell Banker affiliate? This special session will take you on a deep dive into AMP! Achieve Maximum Production, a new training program focused on agent productivity. We’ll take a close look at the course design and content, while taking you through exercises to increase your skills and ability to impact lives through the training you deliver. Trainers, please RSVP Now if you plan to attend.
Helping You Live an Exceptional LifeBruce Zipf and Ryan Gorman (NRT) and Georgia Perez (MoxiWorks™)2:30 - 3:30 p.m.MGM Grand Garden ArenaCome hear from NRT LLC President & CEO Bruce Zipf and Chief Strategy & Operating Officer Ryan Gorman about the company’s new “Core Four Values” and how they will help you live a more exceptional life. Session highlights also include a sneak peek at Coldwell Banker/NRT’s new presentation and CMA tool, Moxi Present, which features the newly redesigned Coldwell Banker listing presentation.
Smart Bets on Smart Home - the House Always WinsTerri King, Jim Hibbs, Ricardo Rodriguez, Lindsey Turrentine from CNET, Mark Spates from Google2:30 - 3:30 p.m.Ka TheatreReal estate, smart home tech and media tastemakers join forces to discuss and debate why smart home technology is a sure bet to make your listing stand out in a crowded market and attract the highest bidder. We’ll also hear from tech gurus about what’s bound to be the next big breakthrough in the smart home game and how you can suit up to stay ahead of the curve.
Build a High Performance Real Estate TeamTravis Robertson2:30 - 3:30 p.m.David Copperfield TheatreTravis Robertson cuts through the noise and misinformation about building a high-performance team. You'll learn the framework for team structure, compensation and systems you need to shortcut your path to team success.
Brokers/Managers: Sales Associate Succession - Adding some 'SAS' to your value Shari Pesa2:30 - 3:30 p.m.Jabbawockeez TheatreThis learning session discusses the changing demographics face of the Real Estate Industry on an independent sales associate level of succession planning, and the possible business loss of income to the brokerage due to this change. The vast majority of brokerages have no plan or program in place to retain this valuable business. By assisting your sales associates with a Succession Bridge Strategy you are also creating opportunity for growth for the next generation.
Marketing to EuropeDavid Riker2:30 - 3:30 p.m.Gen Blue Backstage Studio 6Are you looking to find out more about how real estate is done around the globe? Are you looking to expand on referral business? Well we have the learning session for you. Come interact with experts from CB Global operations. Each session will focus on a different area of the world. In this session, we will focus on Europe, Middle East and Africa. Space is limited so make sure you arrive early to buckle up for Gen Blue going global!
"Blue Room" Speaker Meet and GreetFeatured Speakers10:30 - 11:30 a.m.Gen Blue Backstage Studio 7Looking to get more information from one of the featured speakers from the Gen Blue learning sessions? Check the app, or stop by the speaker "Blue Room" in Studio 7. Availability of materials and speakers or their staff is subject to their individual availability.
Evening on Own
*SOLD OUT* Gen Blue Elite Event (Invitation Only)7:30 -10:00 p.m.

Thursday, October 19 (Day 3)

SessionPresenterTimeLocationDescription
REGISTRATION8:00 a.m. - 5:30 p.m.GRAND GARDEN ARENA FOYER
How to Win Big With Small Bets on Social AdvertisingLindsay Listanski9:00 - 10:00 a.m.MGM Grand Garden ArenaThe Coldwell Banker marketing team has gone all in by betting big on the power of social advertising and the results have been nothing short of a jackpot. In this hour session you’ll learn how to stack your advertising deck as Lindsay Listanski shows all her cards by laying out her very best tips and tricks for social advertising. She’ll tell you where to place your bets for personal branding and lead generation as well as the best way to impress your VIP clients with results.
Lindsay did a brief part of this presentation at Inman and it was such a hit that we had to re-shuffle our own cards to accommodate a full house by moving this presentation to the Grand Garden Arena.
The 3 Keys to Higher ConversionsTravis Robertson9:00 - 10:00 a.m.Ka TheatreThe fastest way to make more money is to convert the leads you’re already getting. And if you’re looking to scale up, you need to improve your conversions at every stage of the client journey. In this high-energy session, Travis Robertson is going to walk you through the 3 keys to higher conversions. You’ll learn strategies and scripts you can use to make more money and have more fun in your business.
Dragons, Determinations & the Dark AgesValerie Garcia9:00 - 10:00 a.m.David Copperfield TheatreDo you ever look back at your goals or business plan and think, "what the heck happened?" Are you ready to pull up your socks and make a real difference in your life and in your business? Join Valerie Garcia for a straight shooting look at some of life's toughest lessons, and how you can apply them to your business. Be prepared to laugh, cry, and be motivated to get up, dust yourself off and make your goals a reality.
Built to Sell: Succession Planning for AgentsMatthew Ferrara9:00 - 10:00 a.m.Jabbawockeez TheatreOne great question facing many agents is "what do I do when I'm ready to be done?" Smart agents build a business that is saleable. Matthew Ferrara will guide us through key considerations and steps to set yourself up for a succession plan, and design a more efficient business in the process.
Leadership Summit at Gen Blue (for Managers/Brokers)Coldwell Banker and Realogy Senior Leadership9:00 - 11:30 a.m.Studio BallroomThe highly-acclaimed CB Leadership Summit is coming to the 2017 Generation Blue Experience. Space is limited for this can’t miss double-session for broker/owners and managers featuring top leaders together on one stage. Realogy Holdings Corp. Chairman, Chief Executive Officer and President Richard Smith, Realogy Franchise Group President and Chief Executive Officer John Peyton and NRT President and Chief Executive Officer Bruce Zipf will join me for an in-depth panel discussion about the future of the brand, Realogy and the industry. We will also discuss strategic plans for the Coldwell Banker brand including our unified ‘2020 Vision’ Growth Strategy, the evolution of CB Zap, and how we’re re-imagining our learning platform.
Property Marketing Magic- Best Practice SessionJill Hixon9:00 - 10:00 a.m.Gen Blue Backstage Studio 6 Even when inventory is tight, you still need to market your listings. Come prepared to exchange ideas that yield leads on listings and get results. Whether it’s for unique properties, tough to market homes, or innovative methods for peak exposure, old school or new, this is the spot to show what tricks you have up your sleeve!
CBx LabJimmy Hammel9:00 - 10:00 a.m.Gen Blue Backstage Studio 6 Get guidance on making CBx work for you during "ask the expert" style discussions and live demonstrations in a casual, small group setting with opportunities for Q&A.
Matterport VR LabMatterport9:00 - 4:00 p.m.Gen Blue Backstage Studio 3Get hands-on to stay ahead of the competition with virtual reality (VR). Matterport, a leading immersive media technology firm that builds 3D and VR media solutions, will be demonstrating how you can win and market listings with VR. Learn how to take 360° photos or travel to Hawaii with a 3D tour. Whether you are a tech geek or an apprentice, you’re in for an unforgettable hands-on VR experience.
"Blue Room" Speaker Meet and GreetFeatured Speakers9:00 - 10:00 a.m.Gen Blue Backstage Studio 7Looking to get more information from one of the featured speakers from the Gen Blue learning sessions? Check the app, or stop by the speaker "Blue Room" in Studio 7. Availability of materials and speakers or their staff is subject to their individual availability.
More than Just Pretty Pictures: Instagram Stories & How They can Drive BusinessScott Shapiro, Facebook10:30 - 11:30 a.m.MGM Grand Garden ArenaSure Instagram is a great place to share pretty pictures but did you also know it is one of the highest converting lead gen marketing tactics available to you? Learn from Scott Shapiro from Facebook about how to become a master Instagram marketer!
Ultimate Prospecting with Val and CarpValerie Garcia and Sean Carpenter10:30 - 11:30 a.m.Ka TheatreGet ready to take notes! Crowd favorites Valerie Garcia and Sean Carpenter will volley prospecting ideas gleaned from thousands of hours of training, listening, and relationship building. They’ll go A to Z with real world examples for actively growing your business. This will be a fast paced session that guarantees tons of takeaways and a whole lot of fun.
Build a High Performance Real Estate TeamTravis Robertson10:30 - 11:30 a.m.David Copperfield TheatreTravis Robertson cuts through the noise and misinformation about building a high-performance team. You'll learn the framework for team structure, compensation and systems you need to shortcut your path to team success.
Built to Sell: Succession Planning for AgentsMatthew Ferrara10:30 - 11:30 a.m.Jabbawockeez TheatreOne great question facing many agents is "what do I do when I'm ready to be done?" Smart agents build a business that is saleable. Matthew Ferrara will guide us through key considerations and steps to set yourself up for a succession plan, and design a more efficient business in the process.
New Homes, New Opportunities: Gain More Listings, More Buyers and More Closed TransactionsDennis Walsh10:30 - 11:30 a.m.Gen Blue Backstage Studio 1-2Are you aware of the amazing new opportunities in new home sales today? In this fast-moving session, top new homes trainer Dennis Walsh shares opportunities, trends, and strategies designed to help you make the most of your business for many years to come, including:
· Great Opportunities in Working with Builders, Developers, Investors and New Home Buyers
· Leveraging Your New Homes Expertise to Drive Many More Resales
· Strategies for Packaging Infill Development Projects and Creating New Listing Inventory
· Keys to Quickly Building Greater Success in Your Business, and Much More!
CBx LabJimmy Hammel10:30 - 11:30 a.m.Gen Blue Backstage Studio 6 Get guidance on making CBx work for you during "ask the expert" style discussions and live demonstrations in a casual, small group setting with opportunities for Q&A.
"Blue Room" Speaker Meet and GreetFeatured Speakers10:30 - 11:30 a.m.Gen Blue Backstage Studio 7Looking to get more information from one of the featured speakers from the Gen Blue learning sessions? Check the app, or stop by the speaker "Blue Room" in Studio 7. Availability of materials and speakers or their staff is subject to their individual availability.
LUNCH11:30 a.m. - 1:00 p.m.
Ultimate Prospecting with Val and CarpValerie Garcia and Sean Carpenter12:30 - 1:30 p.m.MGM Grand Garden ArenaGet ready to take notes! Crowd favorites Valerie Garcia and Sean Carpenter will volley prospecting ideas gleaned from thousands of hours of training, listening, and relationship building. They’ll go A to Z with real world examples for actively growing your business. This will be a fast paced session that guarantees tons of takeaways and a whole lot of fun.
The 3 Keys to Higher ConversionsTravis Robertson1:00 - 2:00 p.m.Ka TheatreThe fastest way to make more money is to convert the leads you’re already getting. And if you’re looking to scale up, you need to improve your conversions at every stage of the client journey. In this high-energy session, Travis Robertson is going to walk you through the 3 keys to higher conversions. You’ll learn strategies and scripts you can use to make more money and have more fun in your business.
Successful TeamsPanel1:00 - 2:00 p.m.CopperfieldEvery succesful team has a leader. In this panel discussion we'll hear directly from Coldwell Banker professionals who have built a team and learn from their experiences.
Maximize the Value of Your FootprintTerri King, Matt Case1:00 - 2:00 p.m.Jabbawockeez TheatreWhether it's maximizing the return on your current of office space or adopting a new location strategy, there is a lot of upside to breaking your perceptions around "office". One broker who is not afraid to break the mold will share how she is optimizing her market presence and keeping agents close in a mobile first world.
Increase Your Average Sales PriceCraig Hogan1:00 - 2:00 p.m.Studio BallroomWhen you’re selling in the top 5% of the market, the competition is stiff. As price increases, customers and competitors will hold you to a higher standard, so the ability to articulate what you bring to the table in a composed and professional way is the surest way to win business. Learn how successful, high end agents articulate their value and that of Coldwell Banker Global Luxury program to win high end business and increase their average sale price.
New Homes/New Opportunities: Gain More Listings, More Buyers and More Closed Transactions!Dennis Walsh1:00 - 2:00 p.m.Gen Blue Backstage Studio 1-2Are you aware of the amazing new opportunities in new home sales today? In this fast-moving session, top new homes trainer Dennis Walsh shares opportunities, trends, and strategies designed to help you make the most of your business for many years to come, including:
· Great Opportunities in Working with Builders, Developers, Investors and New Home Buyers
· Leveraging Your New Homes Expertise to Drive Many More Resales
· Strategies for Packaging Infill Development Projects and Creating New Listing Inventory
· Keys to Quickly Building Greater Success in Your Business, and Much More!
This Is AmpAngela Raab, Jill Hixon1:00 - 2:00 p.m.Gen Blue Backstage Studio 6 Managers and brokers, learn about the next great offering from CBU: AMP! Achieve Maximum Production. This new course is a four week training for agents, modeled on best practices of successful agents and focused on quickly building agent prospecting activity and productivity. AMP! is designed for you to deliver live in your office. In this session we'll provide an overview of the course and the first steps for rolling it out in your organization.
"Blue Room" Speaker Meet and GreetAll Featured Speakers1:00 - 2:00 p.m.Gen Blue Backstage Studio 7Looking to get more information from one of the featured speakers from the Gen Blue learning sessions? Check the app, or stop by the speaker "Blue Room" in Studio 7. Availability of materials and speakers or their staff is subject to their individual availability.
Closing General Session3:00 - 5:30 p.m.MGM Grand Garden Arena
Final Night Party - It's a Vegas Wedding!7:00 - 10:00 p.m.T-Mobile ArenaFull Information Here

Plus, niche topic breakout sessions from 9:00 a.m. – 2:00 p.m. on topics such as:

  • Managing Your Business for Profit
  • New Construction
  • Marketing to the Americas
  • LGBT Networking and Marketing
  • LEADERS/MANAGERS: COE Workshop – Office Profit Plan

But most importantly, Gen Blue learning is about YOU. So, if there’s a topic that you’d like to see on the agenda, we want to hear about it. Submit your suggestions here!

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