On Oct. 23 – 26, the Coldwell Banker® brand will be bringing our blue pride to the fifth largest city in the US, home to the Desert Botanical Garden and Camelback Mountain, as well as the location of the 2023 Super Bowl. Get ready for the perfect October getaway to the Valley of the Sun, as the Generation Blue Experience® will be coming to Phoenix, Arizona!

We are bringing back all the things you love – impactful learning sessions, top-notch entertainment, amazing speakers, and unparalleled networking opportunities – for a Gen Blue® that will be stronger and bluer than ever before.  

Below are some Frequently Asked Questions (FAQs) about Gen Blue. Please know that we will provide more details as information is available.

Generation Blue Experience 2022- FAQS


Your health and safety remain our very top priority, we will be in continual communication with our hosts at the venue to make sure that we can deliver a high-value event that adheres to the recommended safety standards. Details and any health and safety requirements will be communicated as information is received.  


When is Gen Blue taking place? 
The Gen Blue Experience® will take place Oct. 23 – 26 and will be available Live by purchasing the In-Person Main Registration Package where you can participate in-person with the Coldwell Banker® network. Pricing information will be coming soon.  

Where is Gen Blue taking place?  
Currently, the location is a surprise. The location will be revealed the week of March 1st. Stay tuned for more information.  

 When will Gen Blue registration open? 

Stay tuned for communications regarding registration information over the coming months. In the meantime, save the event date on your calendar! 

What can I expect from the live, in-person event? 
You can count on many of the same aspects you have come to love and expect from Gen Blue, including general session, main stage Coldwell Banker brand content, breakout sessions, insightful speakers, exciting brand announcements and of course, a closing night event unlike any other.  

Is there a Social Guest Pass for the 2022 Gen Blue Event? 
Yes, a social package add-on is available for the In-Person Main Registration Package. Pricing information will be coming soon.  

Is there a hotel block? 
Room blocks will be organized, and more information will be shared soon. Space will be first come, first served.  

What Learning will be offered at the Gen Blue? 
Our Learning and Content teams are in the process of curating a robust agenda that offers various learning options.