Coldwell Banker Real Estate Survey Finds the Technology of Tomorrow Helps Many Smart Homes Sell Faster Today

Lowe’s, Sengled and Whirlpool Included in New List of 25 Home Products and Systems for Home Buyers and Sellers

MADISON, N.J. (March 11, 2015) – As smart home technology plays a larger role in real estate, Coldwell Banker Real Estate LLC today released a survey uncovering what smart features home buyers are looking for when purchasing a home and how those features impact a home’s sale. Coldwell Banker Real Estate also announced a list of 25 smart home products and systems in the categories that matter most to home buyers.

Smart home appliances and technology are becoming more mainstream in homes throughout the country. Products and features once reserved for only the highest priced properties are now found in homes across the United States at various price points. The proliferation of this technology is not only changing the way Americans live, it’s also changing their tastes and expectations when shopping for real estate ─ so much so that making your home “smart” may be smarter than you think.

A survey of more than 500 sales associates affiliated with the Coldwell Banker^®brand found:

• • Buyers are asking, “How smart is this home?”: Nearly two in three (64 percent) of the sales associates surveyed agreed that buyers today are more interested in homes with smart home features and technology than they were two to five years ago.
• • Buyers want to control their home from their smart phone : 62 percent are seeing more buyers interested in controlling their home technology through their smart phone or tablet now than they were two to five years ago.
• • Listings are getting smarter: Nearly 60 percent said they are seeing more smart home features in listings than they did two to five years ago.
• • Smart homes sell faster : One in three (33 percent) noted that homes with smart home features and technology sell faster than homes without them.
• • Gen X is the “smartest” generation of home buyers today: While it’s no surprise that almost half of sales associates are seeing Millennials (age 18-24) interested in homes with smart home features, even more (57 percent) identified Gen X (age 35-49) as the top buying group interested in smart home technology.

“After being on the ground at this year’s Consumer Electronics Show, it was clear that the connective tissue of smart technology in the home is entering the mainstream,” said Sean Blankenship, chief marketing officer, Coldwell Banker Real Estate LLC. “Smart homes are solving many consumer and societal needs when you consider all of the security, energy efficiency and entertainment advantages that come along with a connected home. This is why we are taking a leadership stance and working to ensure that Coldwell Banker affiliated sales associates are more aware and understanding of this evolution so they can continue to provide consumers with exceptional experiences.”

According to the survey, home buyers are most interested in smart home technology for the following categories:

• • Security (65 percent of sales associates agree)
• • Temperature control (57 percent)
• • Safety (48 percent)
• • Lighting (46 percent)
• • Entertainment (42 percent)
• • Appliances (23 percent)

Based on findings from CES 2015, Coldwell Banker Real Estate identified its list of 25 smart home products and systems, combining favorites from the conference as well as research on what home buyers care about most.

“Smart home technology will soon be expected in homes, just like stainless steel and granite are the norm across properties today,” said Travis Gray, a sales associate affiliated with Coldwell Banker Residential Brokerage in Annapolis, Md. who is well-versed in smart home technology. “In three to seven years, I foresee homes being completely outfitted with smart technology – for improving both functionality and lifestyle in our homes.”The full list, including additional information on the top 25 smart home technologies, can be found on the Coldwell Banker^® blog.

Survey Methodology

This survey was conducted online within the United States between Jan. 12 – Feb. 24, 2015 among 513 real estate sales associates affiliated with the Coldwell Banker® network.

About Coldwell Banker Real Estate LLC

Since 1906, the Coldwell Banker^® organization has been a premier provider of full-service residential and commercial real estate. Coldwell Banker is the oldest national real estate brand in the United States and today has a network of more than 86,000 affiliated agents working in approximately 3,000 offices in 43 countries and territories. The Coldwell Banker brand is known for creatinginnovative consumer services as recently seen by being the first national real estate brand with an iPad app, the first to augment its website www.coldwellbanker.com for smart phones, the first to create a iPhone application with international listings and the first to fully harness the power of video in real estate listings, news and information through its Coldwell Banker On Location^SM YouTube channel. The Coldwell Banker System is a leader in niche markets such as resort, new homes and luxury properties through its Coldwell Banker Previews International^® marketing program.

Media Inquiries:

Athena SnowKaty Hendricks​
Coldwell Banker Real Estate LLCCooperKatz for Coldwell Banker Real Estate LLC
973.407.5590917.595.3057
Athena.Snow@coldwellbanker.comKhendricks@cooperkatz.com

Athena Snow

Senior Manager, Public Relations & Giving for Coldwell Banker. Grew up in Sarasota and attended college at Western Carolina University. Athena wanted to wake up in that city that doesn’t sleep so headed to Madison Avenue to start her marketing career. She has been with this awesome brand for more than 15 years and can be found generating buzz about CB in every way possible. Athena helps to grow the brand’s position as the most storied real estate company within the industry and has led many high-profile endeavors; she was at the forefront of the brand’s pioneering smart home campaign, raised $6 million in two years to build 130 Habitat for Humanity homes, and led the Homes for Dogs program in partnership with Adopt-a-Pet.com that resulted in tens-of-thousands of dogs finding their furever home. She currently leads the CB Supports St. Jude program, which encourages the Coldwell Banker network’s 96,000+ real estate agents to make donations to St. Jude’s Children’s Research Hospital for every real estate transaction they represent. In her spare time, you can find her either digging up a new area in her yard for another flower bed or planning her next travel adventure. She's the proud mom of three cats Jolene, Ziggy and Lucy.