Tag: banker

Changing Brand Names

Branding all started with literal brands…brand the cattle and you know who owns the cattle.  A level of trust was transferred along with the cattle sale from that simple “brand”. It’s a huge accomplishment when you have built a major brand but there is always a temptation to change the name as brands age. I [...]

April 21 / 2010

Global Real Estate

Do you care if a brand is “global”? I do and I’ll tell you my story.  I was planning a trip for my family to Mexico and was on YouTube looking at videos of the resorts I was interested in.  Just like real estate, sometimes the basic info on the regular .com site doesn’t really [...]

April 09 / 2010