Tag: tv ad

And the Winner of the 1st Ever #HomeRocks Award Is…

In anticipation of the upcoming GRAMMY Awards, we are excited to announce that “Take Me Home” by Midnight Red is the winner of the first ever #HomeRocks Award after receiving overwhelming support from fans and over 72,000 votes!

January 23 / 2014

There Is No Place Like Home Sweet Home

Inspiration can come from many places. Sometimes it happens when you are least expecting it. Recently on a business trip in Louisiana I found myself delayed at the airport, sure to miss my connecting flight. Now the last place I’d ever expect to find inspiration is an airport. But it happened. I’m sitting in the terminal on the phone with the airline, well not actually talking to anyone but rather listing to the most amazingly long automated phone queue I’ve ever experienced. Who ever designed this particular phone queue must have wrote algorithms for NASA. I digress.

January 22 / 2014

Behind the Scenes of the Coldwell Banker TV Shoot: Day 5

The final day of shooting is always an interesting one. Not only are you wrapping up what has been several months in the making, but you also have to make sure you’ve got everything you intended to capture because there’s no going back and getting more after it’s over.

January 17 / 2014

Behind the Scenes of the Coldwell Banker TV Shoot: Day 4

If you watched the first 10 seconds of the video above, you may be wondering what on earth that had to do with shooting the Coldwell Banker TV commercial. I will get to that in a second, but let’s start with the fact the morning of day 4 was spent in downtown Santiago, Chile to get some urban setting shots.

January 16 / 2014

Behind the Scenes of the Coldwell Banker TV Shoot: Day 2

Welcome to the second day of our behind the scenes look at the Coldwell Banker TV shoot. Day 2 had some really interesting shots, some pretty amazing venues.and two incredible vehicles.

Behind the Scenes of the Coldwell Banker TV Shoot: Day 1

In just over a week, we’ll be unveiling the first of what I think are two exceptionally original TV commercials that will Coldwell Banker Real Estate will be running throughout 2014. While we typically share the final product in all its glory, this year we wanted to take you behind the scenes a bit and [...]

January 13 / 2014

We Believe in Home

But what I found once I became a part of the industry was that, as my former CEO Jim Gillespie always said, real estate professionals are realistic and rational, yet very positive people