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And the Winner of the 1st Ever #HomeRocks Award Is…

In anticipation of the upcoming GRAMMY Awards, we are excited to announce that “Take Me Home” by Midnight Red is the winner of the first ever #HomeRocks Award after receiving overwhelming support from fans and over 72,000 votes!

In anticipation of the upcoming GRAMMY Awards, we are excited to announce that “Take Me Home” by Midnight Red is the winner of the first ever #HomeRocks Award after receiving overwhelming support from fans and over 72,000 votes!

All of the songs nominated for the #HomeRocks Award were released in 2013, represented a theme related to how we feel about home and contained the word “home” in the title. We are overwhelmed with the response to this inaugural contest as we received over 130,000 votes this past week and plenty of heated debates in the comments section. It’s evident that music plays a big role in lots of people’s homes as fans of all the artists expressed their support in both the comments and on social media using the #HomeRocks hashtag.

This morning my esteemed colleagues, Lindsay Listanski & Gustavo Gonzalez, are meeting with Midnight Red to present them with a surprise gift to honor them on winning the #HomeRocks contest. Pics and vids are sure to come a bit later.

Don’t miss the debut of the new Coldwell Banker Real Estate ad as it debuts on the Grammys on Sunday night, 1/26 on CBS.

About the #HomeRocks Award: The winner of the #HomeRocks Award was selected by a vote that was open to the public on the Blue Matter blog from January 13 to January 21. Intended to generate excitement through social media for Coldwell Banker’s new commercial airing during the GRAMMYs, the #HomeRocks Award celebrates new music from 2013 and demonstrates the many ways that feelings about home can be celebrated through music.

 

** UPDATED

Here is the video of Midnight Red accepting their award:

David Siroty has been with Coldwell Banker Real Estate since 2004 and is responsible for all U.S. and Canadian external and internal communications, along with social media and cause marketing activities. In his role as VP of North American Communications, he is responsible for promoting the Coldwell Banker brand to media, staff and affiliated companies.

He was honored by PR News in their PR People Awards as the 2010 Lemonade Maker for his work in promoting the Coldwell Banker brand despite the challenging real estate market. He has worked in public relations for nearly 30 years in the sports, TV, agency and higher education industries. He also taught public relations for several years and is the author of a 2002 baseball book The Hit Men and the Kid Who Batted Ninth.

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