Get Smart About Move-In Ready

Our latest survey found Americans are thinking differently about move-in ready properties – they want homes that have smart tech already included.

Who says you can’t teach an old home new tricks? Today, Coldwell Banker unveiled the results of a survey it conducted with Parks Associates, which found that 44 percent of people who want a move-in ready home said smart home technology should already be installed. Another 57 percent would consider an older home “updated” if it had smart home technology.

Our agents agree – smart home tech is permeating the market and becoming more mainstream. Angel Piontek, a sales associate with Coldwell Banker Elite in Fredericksburg, VA and smart home guru, has noted that clients are seeking a smarter kind of home. “Most recently I’ve seen that the term move-in ready is evolving still to include the convenience and comfort that smart home technology provides,” she said.

Smart homes are getting popular among just about every age group. If given a choice between two homes where one was smart and the other was not, more than half of survey respondents would opt for the smart home. And it’s not just Millennials who want a smart home (although 61 percent would choose the smart home). 52 percent of Gen Xers and 50 percent of boomers also agreed.

Not in the market for a new home? You can still outfit your house to include some of the hottest smart home gizmos and gadgets. Check out some tips on getting started from our Coldwell Banker agents, and learn more about the tech making waves this summer.

To learn more about the survey, visit our data sheet online.

Senior Manager, Public Relations for Coldwell Banker Real Estate LLC. Grew up in south Florida as an avid Seminole fan and attended college in the mountains of North Carolina. Athena wanted to wake up in that city that doesn’t sleep so headed Madison Avenue to start her marketing career. Athena has worked for Coldwell Banker for 13 years where she can be found generating buzz about this awesome brand in every way possible. On any given day, she can be found crunching numbers to searching for amazing Coldwell Banker properties to serve up to the media for features. In her spare time, you can find her either digging up a new area in her yard for another flower bed or scouring Etsy for that next amazing handcrafted gem. She resides with the Bukowski of our generation (AKA her husband), two cats and a fish in Atlanta, Ga.

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