Home is Where the Dog Is

There’s no place like home…with a dog.

Humans. We like to go into the world to do our exploring. To venture to work or school or just an outing. As we depart from our homes we leave not just the house behind, but often times much of what makes that place a home – our dogs.

Last year in the Coldwell Banker ad called, “Home Sweet Home,” we shared that feeling we all get when we’re on our way home. You know that feeling you get when you walk through the door, kick off your shoes and you can just relax because you’re home.

sad-dog

But what we didn’t show you is what was going on while you were gone and who was waiting for you on the other side of the door. This year, we’re taking a look at things from the view of man’s best friend who’s anxiously awaiting the arrival of their human home owners and the excitement that’s bottled up inside and bursting out as soon as you walk through the door.

No pet reacts quite like a canine when you come back home. Cats ignore you. The goldfish does the same thing it always does. Birds may chirp at you. But the pure joy and love a dog expresses when you come home is hard to replicate. Even children eventually ignore your homecomings, but not your dog.

dogs-greeting

We’ll be introducing our new commercial that celebrates home and the role that dogs play in making our home lives wonderful, but we want to be more than a company that makes good commercials.  We want to be an organization that does good things.  So we’ve created the Coldwell Banker Homes for Dogs Project.

The goal of the project is to find homes for 20,000 dogs this year by working with Adopt-A-Pet.com, the largest pet adoption network in North America.  We will be working to promote this cause on our national website at coldwellbanker.com/dogs, through our social media channels and a nationwide PR campaign.

Dogs are not people, but there’s no doubt that they’re part of the family and what makes a house a home. Take a look at our TV spot we call “Home’s Best Friend” and see how we’re using our 108 years of experience helping people find a home to now help find homes for dogs too as part of the Coldwell Banker Homes for Dogs Project.

Husband. Father. Socializer. Mets Lifer. TV Aficionado. Consumer Engager.

David Marine is the Vice President of Brand Engagement for Coldwell Banker where he oversees the brand’s content strategy including acting as managing editor for the Coldwell Banker blog and heading up video production efforts. While Vice President by day, David runs a three ring circus at night as he is the father of 4 boys. He also happens to be married to Wonder Woman. True story.

18 Comments

  1. Craig Hogan
    February 11, 2015

    Big win on this one!

    Reply
  2. Tom Johnson, Broker
    February 11, 2015

    Great job CB….

    Reply
  3. Jim Fulton
    February 11, 2015

    Great job Coldwell Banker. This is great!

    Reply
  4. Lisa A Norton
    February 11, 2015

    Loved it! Watched it 3 times in a row!!

    Reply
  5. Vonnie Barrett Haynes
    February 11, 2015

    That is a great advertisement… It brought tears to my eyes…. Thank you Coldwell Banker.

    Reply
  6. Jeanne
    February 11, 2015

    Love,love,love!

    Reply
  7. Terry Bremer Allison
    February 11, 2015

    Makes me so proud to be Blue!

    Reply
  8. Robin White
    February 11, 2015

    Wonderful!! So happy to see CB involved in such a worth cause.

    Reply
  9. Anita Kruse
    February 11, 2015

    David your new video is near and dear to my heart….I am so happy to see this video, because I can use it to support my personal campaign….” every home needs a dog, and every dog should have a home!” ….Thank you! Anita Kruse Coldwell Banker Spring Lake

    Reply
  10. Mark Walker
    February 12, 2015

    Pulls at your heart strings. Makes me want to go out and get a puppy.

    Reply
  11. "T" Liepman
    February 12, 2015

    Great job!!!! Love having this to share with friends and clients.

    Reply
  12. Susan Hines Jarman
    February 12, 2015

    OMG….It doesn’t get any better than this! Unconditional Love….coming home! Great Commercial.

    Reply
  13. TJAli
    February 12, 2015

    Excellent idea! A home is not complete without a furry friend to complete the family!!! Rescue, Rescue, Rescue…. the best way to find that special family member who needs a family.

    Reply
  14. bonozoffa
    February 13, 2015

    I have had throughout my life both dogs and cats, and currently have both a cat and a dog at home now, so I am partial to neither. With that said, the statement that “Cats ignore you” is otherwise ignorant. Cats most definitely are aware of you not being home, but they express it differently than dogs. Some cats, like mine, run to the door like a dog when I get home. That is rare, yes, but there are more cats that do that then you might think. But all of the cats, I can guarantee it, are aware of you being home and don’t “ignore” their human “family”.

    Reply
  15. Delia Collins
    February 13, 2015

    Hope that all local Coldwell Banker Agencies in the Union County, NJ area reach out to small, local non-profit rescue groups that are in need of food, funds, fosters, fundraising partnerships.

    Reply
  16. Bill Enright
    February 14, 2015

    Amazing ad, really heart felt!! Proud to wear the blue and white!!

    Reply
  17. Renee Mancini
    February 16, 2015

    As soon as I leave the house, my Delilah runs to the window and watches me drive away. So hard to leave with her watching me. Delilah is still at the window when I return, full of excitement and kisses. The best welcome home ever! As for Smokey the cat, she could care less and continues sleeping!

    Reply
  18. Brian
    February 24, 2015

    I love how people put”love this” yada yada coldwell bank, youngstown, Ohio….. Yes we know you want your corporate boss to see this. Lol

    Reply

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