Home is Where the Dog Is
There’s no place like home…with a dog.
Humans. We like to go into the world to do our exploring. To venture to work or school or just an outing. As we depart from our homes we leave not just the house behind, but often times much of what makes that place a home – our dogs.
Last year in the Coldwell Banker ad called, “Home Sweet Home,” we shared that feeling we all get when we’re on our way home. You know that feeling you get when you walk through the door, kick off your shoes and you can just relax because you’re home.
But what we didn’t show you is what was going on while you were gone and who was waiting for you on the other side of the door. This year, we’re taking a look at things from the view of man’s best friend who’s anxiously awaiting the arrival of their human home owners and the excitement that’s bottled up inside and bursting out as soon as you walk through the door.
No pet reacts quite like a canine when you come back home. Cats ignore you. The goldfish does the same thing it always does. Birds may chirp at you. But the pure joy and love a dog expresses when you come home is hard to replicate. Even children eventually ignore your homecomings, but not your dog.
We’ll be introducing our new commercial that celebrates home and the role that dogs play in making our home lives wonderful, but we want to be more than a company that makes good commercials. We want to be an organization that does good things. So we’ve created the Coldwell Banker Homes for Dogs Project.
The goal of the project is to find homes for 20,000 dogs this year by working with Adopt-A-Pet.com, the largest pet adoption network in North America. We will be working to promote this cause on our national website at coldwellbanker.com/dogs, through our social media channels and a nationwide PR campaign.
Dogs are not people, but there’s no doubt that they’re part of the family and what makes a house a home. Take a look at our TV spot we call “Home’s Best Friend” and see how we’re using our 108 years of experience helping people find a home to now help find homes for dogs too as part of the Coldwell Banker Homes for Dogs Project.