Renewing a Commitment to Find Homes for Dogs

By extending their program, Coldwell Banker and Adopt-a-Pet.com will “raise the ruff” for adoptable dogs in 2016

Dogs make every day awesome – that’s why Coldwell Banker Real Estate has extended its collaboration with Adopt-a-Pet.com and will continue its successful “Homes for Dogs Project” into 2016.

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Last year, Coldwell Banker was inspired by the canine stars of its successful and popular “Home’s Best Friend” television commercial. Upon learning that half of the featured pups were adopted, Coldwell Banker set out on a mission to make a difference for the millions of adoptable pets around the country in need of a loving home.

The extension of the campaign will further opportunities for Coldwell Banker affiliated offices to join forces with local shelters and rescue groups through their association with Adopt-a-Pet.com.

As we look ahead to this continued collaboration, we’d also like to celebrate last year’s successes and look to these awesome moments as inspiration for 2016.

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  1. 20,000 adoptions in only eight months
  2. 88,000 sales associates and 15,000 shelters and rescue groups working together
  3. More than 675 local adoption events during the Homes for Dogs National Pet Adoption Weekend in August 2015 (Stay tuned: the adoption event will be replicated in Fall 2016!)

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The Coldwell Banker “Home’s Best Friend” advertisement has also been extended into 2016. Coldwell Banker will launch another canine-centric ad spot as part of a new campaign being released in March.

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After nearly 110 years of helping people find homes, Coldwell Banker is now in the business of finding dogs homes. It’s why Adopt-a-Pet.com presented Coldwell Banker with the first ever Companion Animal Champion Award for its incredible commitment to man’s (and home’s) best friend at the annual Coldwell Banker Generation Blue Event in September 2015.

Stay tuned to learn more about what this dynamic partnership has in store for 2016!

Senior Manager, Public Relations for Coldwell Banker Real Estate LLC. Grew up in south Florida as an avid Seminole fan and attended college in the mountains of North Carolina. Athena wanted to wake up in that city that doesn’t sleep so headed Madison Avenue to start her marketing career. Athena has worked for Coldwell Banker for 13 years where she can be found generating buzz about this awesome brand in every way possible. On any given day, she can be found crunching numbers to searching for amazing Coldwell Banker properties to serve up to the media for features. In her spare time, you can find her either digging up a new area in her yard for another flower bed or scouring Etsy for that next amazing handcrafted gem. She resides with the Bukowski of our generation (AKA her husband), two cats and a fish in Atlanta, Ga.

6 Comments

  1. Robert Pittman
    February 21, 2016

    Wanted to know if we could post the “Home’s Best Friend” television commercial on our social media pages (facebook, twitter, google plus) or if we need to wait until a new 2016 commercial comes out.

    Reply
    • Victoria Keichinger
      February 22, 2016

      Hi Robert,
      You can certainly share the “Home’s Best Friend” ad on your social platforms. The new 2016 campaign will not be launching until Spring. We’ll be sure to communicate when it’s ready!

      Reply
  2. Jennifer Sterne
    March 29, 2016

    Hi there, I love this! We really need more collaboration between rescues and those with big voices, exposure, and advertising dollars.

    How about cats next??

    Jennifer

    Reply
  3. Shari Punt
    May 9, 2016

    Our first Homes For Dogs adoption day was a BIG success with 6 dogs finding their forever homes!! A huge thanks to Marley’s Mutts and their Mutt Malitia, our own Coldwell Banker Preferred volunteers, Dickey’s BBQ, Primetime Signs and all those who came out to support such a great cause! We have adoption days scheduled throughout 2016 w Marley’s and the Bakersfield SPCA. Watch our FB page and follow us on Instagram (coldwellbankerbakersfield) for info.

    Reply
  4. Sheila Panno
    July 18, 2016

    When is the 2016 Adopt-a-Pet weekend?

    Reply
    • Victoria Keichinger
      July 18, 2016

      Hi Sheila, We haven’t yet confirmed dates. We’ll be sure to communicate to the network as soon as we know more!

      Reply

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