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New Coldwell Banker Real Estate TV Spot

The new Coldwell Banker ® TV spot (Wrong Decisions) is out the door and on air for about a month, and I have to say, I’m pretty pumped! First and foremost, I think we nailed the right message for...

Sign, Sign, Everywhere a Sign…**

Coming from automotive industry marketing, I thought one of the coolest things about real estate marketing would be the yard sign…Think about it… For cars, I have to buy the big outdoor board on...

Real Estate Marketing = World’s Best Cup of...

I  love Elf.  Great movie and arguably the best movie that Will Ferrell carried on his own. Wedding Crashers was great, as was Old School, but he wasn’t the star in those films.  Anyway, I...

I want my MTV…just in real estate this time.

MTV just changed their logo after 30 years and dropped the “Music Television” line under the big “M”. UGH, I’m getting old. Thinking back to the days after I graduated from Rutgers and...