With nearly 15 years of luxury industry leadership, Lauren has a proven track record of success in developing and implementing brand communications strategies for top-tier organizations. She is passionate about storytelling and building strategic partnerships that simultaneously fuel revenue growth and resonate with consumers.
Before joining Coldwell Banker, Lauren was Senior Director of Brand Development at ELLE– the world’s largest fashion and beauty media brand with 46 International editions around the globe. In her role @ ELLE, Lauren led the launch of Hearst’s first social and mobile-optimized influencer community and was responsible for global brand positioning efforts across all consumer channels. Prior to her job @ ELLE, Lauren held various positions at Conde Nast and got her start in marketing at the PMX Agency in NYC. She graduated from Rutgers University with a degree in English and Marketing, and was a rower on the Women’s Varsity Crew team.
When not at work, Lauren enjoys chasing after her two kids (ages 4 and 1.5), traveling, finding new ways to spend money on home improvement projects, and training for her next half marathon.