Mike Fischer
COO for Coldwell Banker Real Estate LLC. Ohio born, Jersey raised, NYC, LA and Nashville cultured. Father of three daughters and married to a saint. Undergraduate from Rutgers and MBA from Anderson School at UCLA. After 20 years in the car industry, Mike joined Coldwell Banker Real Estate LLC in 2008 where he guided a string of innovations while serving as the CMO. In 2013 Mike was promoted to COO where he oversees the Coldwell Banker brand’s internal operations, learning, talent attraction, international, events and marketing.
Articles by Mike Fischer
The New “Innovator”
Saw last week that Apple’s market cap topped Microsoft’s for the first time and became the #2 most valuable US public company behind...
Sign, Sign, Everywhere a Sign…**
Coming from automotive industry marketing, I thought one of the coolest things about real estate marketing would be the yard sign…Think about it…...
My Real Estate Top Ten Movie List
Coming from the car business, we all had our top 10 automotive biz movies (not racing). Mine was Used Cars with Kurt Russell. Fargo was a close...
The Demolition of Virtual Bricks and Mortar
I’m really torn. Coldwell Banker® is about to launch what we think will be the best real estate website in the industry. This site will have...
Changing Brand Names
Branding all started with literal brands…brand the cattle and you know who owns the cattle. A level of trust was transferred along with the...
Global Real Estate
Do you care if a brand is “global”? I do and I’ll tell you my story. I was planning a trip for my family to Mexico and was on...