The New “Innovator”
Saw last week that Apple’s market cap topped Microsoft’s for the first time and became the #2 most valuable US public company behind Exxon/Mobil. WOW. It hit me. Microsoft is the...
Sign, Sign, Everywhere a Sign…**
Coming from automotive industry marketing, I thought one of the coolest things about real estate marketing would be the yard sign…Think about it… For cars, I have to buy the big outdoor board on...
My Real Estate Top Ten Movie List
Coming from the car business, we all had our top 10 automotive biz movies (not racing). Mine was Used Cars with Kurt Russell. Fargo was a close 2nd. The problem with those movies is, they make...
The Demolition of Virtual Bricks and Mortar
I’m really torn. Coldwell Banker® is about to launch what we think will be the best real estate website in the industry. This site will have new search functionality that takes learning from...
Changing Brand Names
Branding all started with literal brands…brand the cattle and you know who owns the cattle. A level of trust was transferred along with the cattle sale from that simple “brand”....
Global Real Estate
Do you care if a brand is “global”? I do and I’ll tell you my story. I was planning a trip for my family to Mexico and was on YouTube looking at videos of the resorts I was...
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