Thanks for attending my presentation! Here is a more detailed list of some PERFECT targeting options for real estate ads on Facebook!

Demographic Targeting

1.Income & Net Worth


  • Home Ownership
  • 1st Time Buyer
  • Renter
  • Owner
  • Home Type
  • Apartment
  • Condo
  • Multi Family Home
  • Single
  • Home Value
  • Household Composition
  • Everything from young adults in home to new parents! (Hey parents with the college grad in their childhood room. I am talking to you!)
  1. Life Events
  • Away from family
  • Away from hometown
  • Long distance relationship
  • New job
  • Newlywed
  • Engaged
  • Parents (any age)

Behavioral Targeting

1.Likely to Move

2.Expats & Family of Expats


  • Real Estate Investments

4.Home Improvement & Renovation


Interest Targeting 

1.Real Estate (B2B Ads)


  • Outdoor rec, surfing, shopping, fitness, etc.

As a reminder, here are the top 5 common Facebook advertising mistakes to avoid:




Keep in touch!

-Lindsay Listanski