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My Real Estate Top Ten Movie List
Coming from the car business, we all had our top 10 automotive biz movies (not racing). Mine was Used Cars with Kurt Russell. Fargo was a close...
The Demolition of Virtual Bricks and Mortar
I’m really torn. Coldwell Banker® is about to launch what we think will be the best real estate website in the industry. This site will have...
Changing Brand Names
Branding all started with literal brands…brand the cattle and you know who owns the cattle. A level of trust was transferred along with the...
Global Real Estate
Do you care if a brand is “global”? I do and I’ll tell you my story. I was planning a trip for my family to Mexico and was on...
Coldwell Banker On Location Hits One Million
Last May Coldwell Banker launched a first of its kind YouTube channel that we named Coldwell Banker On Location. The concept was to enhance the real...
World’s Bestest Cup of Coffee
Last week I railed against some of our competitors using unqualified claims in their marketing to consumers and other agents. One such claim was...