Thanks for attending my presentation! Here is a more detailed list of some PERFECT targeting options for real estate ads on Facebook!
Demographic Targeting
1.Income & Net Worth
2.Home
- Home Ownership
- 1st Time Buyer
- Renter
- Owner
- Home Type
- Apartment
- Condo
- Multi Family Home
- Single
- Home Value
- Household Composition
- Everything from young adults in home to new parents! (Hey parents with the college grad in their childhood room. I am talking to you!)
- Life Events
- Away from family
- Away from hometown
- Long distance relationship
- New job
- Newlywed
- Engaged
- Parents (any age)
Behavioral Targeting
1.Likely to Move
2.Expats & Family of Expats
3.Financial
- Real Estate Investments
4.Home Improvement & Renovation
5.Commuters
Interest Targeting
1.Real Estate (B2B Ads)
2.Lifestyle
- Outdoor rec, surfing, shopping, fitness, etc.
As a reminder, here are the top 5 common Facebook advertising mistakes to avoid:
Keep in touch!