Forbes recently sat down with Coldwell Banker CMO, Mike Fischer, to talk about our new campaign. But they did more than just ask about the highlights. They wanted to know why Coldwell Banker Real Estate was putting emphasis on home value beyond just the numbers
Playing off the concept from our recently launched TV campaign, we thought it would be great to have an infographic that shows how to calculate the real value of a home. As the infographic states, a home’s true value is not found with an algorithm involving square footage. It’s based on a living, breathing equation that adds life’s memories and moments.
REAL ESTATE IS LOCAL! So when Coldwell Banker issued our annual Home Listing Report (HLR), we kept that in mind. The HLR is a snapshot of more than 2,300 local real estate markets in North America (nearly 10 times more markets than last year), and it provides the average home listing price for four-bedroom, two-bath properties that appeared on coldwellbanker.com over a six month period of time.