Through our nationwide 2024 Consumer Survey, we seized the opportunity to uncover the unpredictable and diverse nature of the ideal American home as well as the consumer sentiments driving the real estate market. In collaboration with Censuswide, 4,000+ Americans were surveyed to gather insight into current real estate trends, market sentiment, property investment and luxury spending preferences.
From the findings, a story emerged of consumer preference on home size, style and location, as well as how they approach the idea of home. The results painted a picture of varied – and sometimes unexpected – choices, confirming the importance of a customized experience from a trusted real estate agent in today’s market. Key findings include:
• Varying consumer sentiment adds to the complexity of the home buying and selling journey.
• When it comes to design and size preferences, there is no one-size-fits-all formula. While most Americans surveyed can see themselves in a “mid-sized ranch home,” generational differences tell a bit more of a story.
• The old adage of location, location, location may be outdated, with more consumers prioritizing price (56%) over location (50%) or the condition of the home (fixer-upper v. move-in-ready) (27%).
• When it comes to the financials of home buying, stark generational and racial differences emerge, pointing to varying views of what home means.
• 43% of consumers surveyed have been influenced or highly influenced by social media in their desire to purchase a particular type of home.
By commissioning a consumer survey, the Coldwell Banker PR team was able to feed the ongoing media appetite for consumer data and share information with consumers that reinforces the need for a trusted partner to guide them through the process of finding their dream home.
The wealth of information and expert insight provided from the survey and the brand’s key leaders confirmed Coldwell Banker as a prominent thought leader in the industry and promoted affiliated agents as trusted advisors in navigating current events in the real estate market.
There were over 6,500 entries this year and we are proud to be the recipient of yet another prestigious award.
