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The New “Innovator”
Saw last week that Apple’s market cap topped Microsoft’s for the first time and became the #2 most valuable US public company behind...
Sign, Sign, Everywhere a Sign…**
Coming from automotive industry marketing, I thought one of the coolest things about real estate marketing would be the yard sign…Think about it…...
Video Killed the Newspaper Ad
In case you didn't realize it, we're big on video here at Coldwell Banker. We were the first national real estate brand to have streaming video...
My Real Estate Top Ten Movie List
Coming from the car business, we all had our top 10 automotive biz movies (not racing). Mine was Used Cars with Kurt Russell. Fargo was a close...
The Demolition of Virtual Bricks and Mortar
I’m really torn. Coldwell Banker® is about to launch what we think will be the best real estate website in the industry. This site will have...
Changing Brand Names
Branding all started with literal brands…brand the cattle and you know who owns the cattle. A level of trust was transferred along with the...