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Press Release

Coldwell Banker Formally Launches in Chile, South America

The franchisor serves as a shining light across the Chilean market
Athena Snow

Today, Coldwell Banker Chile announced its official launch after joining forces with Coldwell Banker Real Estate LLC, an Anywhere Real Estate Inc. (NYSE: HOUS) brand. Located in Santiago and in the southern region in Chile, Coldwell Banker Chile has three offices.

With a network of more than 50 agents who are ready to guide clients to their new homes and advanced technology to serve the communities of Chile, managing partners Javier Macchi and Pablo Benchoa have brought a new and unique experience to the Chilean real estate market. Coldwell Banker Chile has been a first choice for clients looking to buy, sell, or rent a property and hopes to continue being a leading brand throughout the country.

 QUOTES:

“As managing partners, we brought the most iconic and most respected firm in real estate to Chile as the brand is known worldwide for its leadership and innovation. With the Coldwell Banker brand behind us, we are confident that like the brand, our mission to guide our clients home will enable us to shine like no other real estate company in Chile.”

  • Javier Macchi and Pablo Benchoa, managing partners, Coldwell Banker Chile

“What an exciting period for Coldwell Banker Chile! While Javier and Pablo have been with the brand since late 2021, I am excited to formally welcome their master franchise to Coldwell Banker global network. I am thrilled to see the Coldwell Banker brand expand in South America.”

  • Liz Gehringer, President of Coldwell Banker Affiliate Business and Chief Operating Officer, Coldwell Banker Real Estate LLC
chile Global Network
Athena Snow
Athena Snow

Senior Manager, Public Relations & Giving for Coldwell Banker. Grew up in Sarasota and attended college at Western Carolina University. Athena wanted to wake up in that city that doesn’t sleep so headed to Madison Avenue to start her marketing career. She has been with this awesome brand for more than 15 years and can be found generating buzz about CB in every way possible. Athena helps to grow the brand’s position as the most storied real estate company within the industry and has led many high-profile endeavors; she was at the forefront of the brand’s pioneering smart home campaign, raised $6 million in two years to build 130 Habitat for Humanity homes, and led the Homes for Dogs program in partnership with Adopt-a-Pet.com that resulted in tens-of-thousands of dogs finding their furever home. She currently leads the CB Supports St. Jude program, which encourages the Coldwell Banker network’s 96,000+ real estate agents to make donations to St. Jude’s Children’s Research Hospital for every real estate transaction they represent. In her spare time, you can find her either digging up a new area in her yard for another flower bed or planning her next travel adventure. She's the proud mom of three cats Jolene, Ziggy and Lucy.

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