New Vice President of Marketing at Coldwell Banker Real Estate Brandon Newman Brings 15 Years of Luxury Storytelling

Newman will lead marketing strategy and teams for Coldwell Banker and Coldwell Banker Commercial to promote its narrative, market awareness and resources on behalf of its network

Coldwell Banker Real Estate LLC, a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), today announced Brandon Newman as vice president of marketing, where he will lead marketing efforts for the network of 100,000 affiliated sales professionals. Newman brings over 15 years of experience working with the world’s most celebrated brands to the role. He will oversee the brand’s national advertising, which has been ranked #1 among real estate companies for 12 years in a row by ACE Metrix.

Newman, who most recently served as head of marketing at Aston Martin for the North American, Latin American and Canadian regions, will work alongside the Coldwell Banker leadership team to guide all aspects of the brand’s long-term marketing strategy to ultimately drive market share and growth. He joins a brand with a storied legacy of integrated communications campaigns, which won 16 awards in 2023 across brand marketing, communications and PR.

“Brandon brings a profound perspective along with a wealth of marketing and communications experience,” said Jason Waugh, president of Coldwell Banker Affiliates. “Aligned with our vision for growth, Brandon will further ignite a passion for unmatched service to inspire our broker owner affiliates and global network of real estate professionals to rapidly achieve their business goals now and long into the future.”

“I am thrilled to bring my vision to the most iconic name in the real estate industry,” said Newman. “Powerful marketing campaigns highlight the commitment that Coldwell Banker has in guiding consumers through evolving market conditions, as well as providing broker-owners and agents with resources that better inform their clients. Forging deep brand experiences for consumers, global networks and stakeholders is part of my DNA, and I look forward to shining a light on this deep legacy with impactful and inspiring stories.”

“The art of storytelling is the most important tool in a marketer’s arsenal,” said David Marine, chief marketing officer of Anywhere Brands. “I am excited to see Brandon lead the Coldwell Banker brand marketing team where he will be crafting, planning for and delivering the brand’s narrative in a compelling way to real estate professionals and consumers alike. Beyond the mere transaction of properties, the Coldwell Banker tale has been told thousands of times for 118 years. I look forward to Brandon contributing to the longest-running, most successful and compelling story in real estate.”

Prior to his time at Aston Martin, Newman held pivotal roles at Mercedes-Benz USA as customer retention manager for the Northeast and West Coast, as well as digital experience and marketing director where he led marketing efforts for the largest owned retail operation globally. With a Master of Business Administration in Legal Studies & Finance from Hofstra University, his expertise extends across luxury, branding, communication strategies, digital, relationship management and experiential marketing to drive revenue growth.

He will attend this year’s Leadership Summit in Tampa from May 2-4, his first official Coldwell Banker appearance following this announcement.

Senior Manager, Public Relations & Giving for Coldwell Banker. Grew up in Sarasota and attended college at Western Carolina University. Athena wanted to wake up in that city that doesn’t sleep so headed to Madison Avenue to start her marketing career. She has been with this awesome brand for more than 15 years and can be found generating buzz about CB in every way possible. Athena helps to grow the brand’s position as the most storied real estate company within the industry and has led many high-profile endeavors; she was at the forefront of the brand’s pioneering smart home campaign, raised $6 million in two years to build 130 Habitat for Humanity homes, and led the Homes for Dogs program in partnership with that resulted in tens-of-thousands of dogs finding their furever home. She currently leads the CB Supports St. Jude program, which encourages the Coldwell Banker network’s 96,000+ real estate agents to make donations to St. Jude’s Children’s Research Hospital for every real estate transaction they represent. In her spare time, you can find her either digging up a new area in her yard for another flower bed or planning her next travel adventure. She's the proud mom of three cats Jolene, Ziggy and Lucy.

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