Here’s a look at the Fox Business interview with Coldwell Banker CEO, Jim Gillespie, that occurred earlier today where Jim highlights the start of the Coldwell Banker Buyer Bonus Sales Event launching on May 1st. Notice how the interviewer refers to the brand as “real estate giant Coldwell Banker.” Man, I love that. Watch the [...]
Archive: April 2010
Coldwell Banker Buyer Bonus Event Kicks Off Tomorrow
Wow, what a busy day it’s been and it’s just lunchtime now. I started the morning off in a studio in New York City doing a dozen local news interviews via satellite across the country, from Detroit to Wichita, Denver to San Antonio, Bakersfield to St. Louis and more. And now I’m heading from an [...]
Buyer Bonus Sales Event Extends Benefit of Home Buyer Tax Credit
We’re now in the final week of the federal home buyer tax credit, which enabled millions of home buyers to receive a credit of up to $8,000 following their home purchase. It’s been heart-warming to see this credit help and encourage so many people on their path toward home ownership. To keep momentum alive, Coldwell Banker today announced the launch of a Buyer Bonus Sales Event.
Generation Why – Part 2 of 2
Continued from Generation Why – Part 1 of 2 … My brief conversations with other members of Generation Y serve to highlight that we’re extremely mobile (we are never still, barely plugged in but always connected), reliant on technology, demanding and informed but still looking for someone to partner up with us. As real estate [...]
Positive Signs for Housing
If you believe that housing will play a critical role in the recovery of our nation’s economy, today’s news from the National Association of Realtors (NAR) hopefully brought a smile to your face. But before I continue, I want to caution everyone that while NAR’s existing-home sale report looks good, we still have a [...]
Generation Why – Part 1 of 2
Insights into Generation Y and Real Estate Generation Y… Born roughly between 1982-1995, we were the first generation to grow up while the Internet flourished and skyrocketed, a lot of us have gone to college, some say we’re overly casual, we work with headphones on, we like tattoos, we skateboard, we question authority and feel [...]
Changing Brand Names
Branding all started with literal brands…brand the cattle and you know who owns the cattle. A level of trust was transferred along with the cattle sale from that simple “brand”. It’s a huge accomplishment when you have built a major brand but there is always a temptation to change the name as brands age. I [...]
Singles in the Suburbs
Almost all of us are familiar with the popular TV series and movie that sound a bit like my post’s title today. But forget about cosmopolitans and big city exploits for a moment, because a recent survey of single homeowners indicates that most of them (52 percent) are actually choosing suburbia over urban or rural areas.
