Coldwell Banker Celebrates Making a House a Home in New Ad, “Old Dog, New Dog”
New heartwarming spot highlights how Coldwell Banker agents support their communities through the “Homes for Dogs Project”
MADISON, N.J. (May 15, 2018) – A house becomes a home when the ones you love move in. The Coldwell Banker® network, Gen Blue, knows what makes a house a home, and is committed to finding people and pets their perfect homes. “Old Dog, New Dog,” the latest ad from the brand, captures the heartfelt story of an affiliated agent giving back to her community by helping shelter animals find homes through the Coldwell Banker brand and Adopt-a-Pet.com “Homes for Dogs Project.”
“Old Dog, New Dog” tells the story of a local pet adoption event, part of the annual “Homes for Dogs Project,” from the Coldwell Banker brand and Adopt-a-Pet.com. At this event, a real estate agent is working with a volunteer who points out an older dog among the puppies. As the volunteer explains that older dogs have a harder time getting adopted, a young girl sees the old dog and is immediately drawn to him. Later, at a tea party in her home, the girl makes a toast to her best friend, Cooper, the rescue dog. Cooper is now dressed in his Sunday best, his outfit complete with a top hat and tie, both Cooper and the girl are beaming as they take in the joys of their new home.
“Old Dog, New Dog” ranked as the highest rated real estate ad of 2018, according to Ace Metrix, the leader in measuring the impact of television and digital advertising. The ad earned top marks for likeability and is the second highest rated real estate ad ever, right behind last year’s, “Somebody to Love,” also from the Coldwell Banker brand.
“Old Dog, New Dog” continues the theme of recent Coldwell Banker campaigns that tell stories about the experiences and memories that make a house a home. Recent spots include “Hoops” and “Somebody to Love.”
The spot honors the “Homes for Dogs Project,” a multi-year partnership between the Coldwell Banker brand and Adopt-a-Pet.com, North America’s largest non-profit pet adoption website. Together, the organizations have helped find homes for more than 20,000 dogs through the “Homes for Dogs Project” and National Pet Adoption Weekend events. The next National Pet Adoption Weekend is October 13-14, 2018.
Learn how to get involved at coldwellbanker.com/homesfordogs.
“Old Dog, New Dog” can be viewed at: https://youtu.be/uYgxGZxBOHM
QUOTES:
“We’ve been dedicated to the love of people and home since 1906. Beyond finding you the perfect home, our affiliated agents are committed to giving back to their communities. One of the most meaningful ways they give back is by supporting the ‘Homes for Dogs Project,’ which helps shelter animals find their forever homes.”
Charlie Young, president and CEO, Coldwell Banker Real Estate LLC
“The ‘Old Dog, New Dog’ campaign shows how we understand more than just numbers when it comes to real estate, we understand what home is all about. We’re excited to kick off this year’s ‘Home for Dogs Project’ with the debut of ‘Old Dog, New Dog.’ National Pet Adoption Weekend takes place on October 13-14 this year, and we can’t wait to see the dedicated and creative ways our offices celebrate this event and connect with their communities.”
David Marine, senior vice president of marketing, Coldwell Banker Real Estate LLC
The ad was conceived and created by Siltanen & Partners, the national advertising agency for Coldwell Banker Real Estate LLC.
About Coldwell Banker Real Estate LLC
Powered by its network of over 92,000 affiliated sales professionals in 3,000 offices across 47 countries and territories, the Coldwell Banker® organization is a leading provider of full-service residential and commercial real estate brokerage services. The Coldwell Banker brand prides itself on its history of expertise, honesty and an empowering culture of excellence since its beginnings in 1906. Coldwell Banker is committed to providing its network of sales professionals with the tools and insights needed to excel in today’s marketplace and is known for its bold leadership and dedication to driving the industry forward with big data, smart home expertise and virtual reality. Coldwell Banker was the first brand to develop a proprietary marketing application, CBx, which harnesses big data to analyze markets, target buyers and provide a platform for agents to create unique and effective marketing plans for each listing. Blue is bold — the integrity, values and technological innovation of Coldwell Banker give the Gen Blue network an unbeatable edge. To join Coldwell Banker and unlock the possibilities of Gen Blue, please visit www.coldwellbanker.com/join.
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Athena Snow
Senior Manager, Public Relations & Giving for Coldwell Banker. Grew up in Sarasota and attended college at Western Carolina University. Athena wanted to wake up in that city that doesn’t sleep so headed to Madison Avenue to start her marketing career. She has been with this awesome brand for more than 15 years and can be found generating buzz about CB in every way possible. Athena helps to grow the brand’s position as the most storied real estate company within the industry and has led many high-profile endeavors; she was at the forefront of the brand’s pioneering smart home campaign, raised $6 million in two years to build 130 Habitat for Humanity homes, and led the Homes for Dogs program in partnership with Adopt-a-Pet.com that resulted in tens-of-thousands of dogs finding their furever home. She currently leads the CB Supports St. Jude program, which encourages the Coldwell Banker network’s 96,000+ real estate agents to make donations to St. Jude’s Children’s Research Hospital for every real estate transaction they represent. In her spare time, you can find her either digging up a new area in her yard for another flower bed or planning her next travel adventure. She's the proud mom of three cats Jolene, Ziggy and Lucy.
