Finding Homes for Home’s Best Friend

A commitment to find homes for 20,000 adoptable dogs this year.

Nothing compares to the warmth and comfort of being at home. But for many dogs across America, this feeling is foreign.

According to The Humane Society, between six and eight million dogs and cats enter shelters each year. Plus, almost three million healthy shelter pets are not adopted annually, and only about 30 percent of pets in homes come from shelters or rescues.

These sobering facts are what served as the inspiration for the newest project from Coldwell Banker Real Estate. After more than 100 years of helping people find homes, the real estate company has extended its mission to man’s best friend with its “Homes for Dogs Project.” By partnering with, North America’s largest non-profit pet adoption website, Coldwell Banker will help 20,000 adoptable dogs find loving homes this year.

To increase awareness of the effort, Coldwell Banker has focused its latest advertising campaign, which will make its television debut during The Academy Awards on February 22nd, on the feeling of arriving home and being greeted by your dog. The commercial is called “Home’s Best Friend” and it features real rescue dogs, such as Max, who was adopted in 2014 after being spotted on

Before he was put up for adoption, Max was picked up as a stray and delivered to a “high kill” shelter in San Bernadino, CA. The shelter only keeps dogs for five days before it puts them down, and after Max had been at the shelter for four days, a worker reached out to The Dexter Foundation, a local non-profit dog rescue and adoption agency, which quickly rescued Max and found temporary foster care for him.

“I found him on as I was looking for a dog to rescue of that sort of breed and age,” said Kelly Saffrey, Max’s current parent. “As soon as I saw his picture, I just knew he was the pet for me.” currently has more than 15,000 shelters and rescues in its network, and it is thrilled to be partnering with Coldwell Banker.

“We share Coldwell Banker’s view that nothing turns a house into a home more quickly than the addition of a loving pet,” said Abbie Moore, executive director of “And we are so inspired by the desire of Coldwell Banker to launch this amazing program.”

For more information on the “Homes for Dogs Project,” head to

Husband. Father. Socializer. Mets Lifer. TV Aficionado. Consumer Engager.

David Marine is the Vice President of Brand Engagement for Coldwell Banker where he oversees the brand’s content strategy including acting as managing editor for the Coldwell Banker blog and heading up video production efforts. While Vice President by day, David runs a three ring circus at night as he is the father of 4 boys. He also happens to be married to Wonder Woman. True story.


  1. Nicolej31
    February 21, 2015

    Yay Coldwell Banker!! Wonderful support of such a worthwhile cause.

  2. Vicki Naugle
    February 23, 2015

    I love it… I just rescued a dog from a high kill shelter in SC. This just warms my heart 🙂

  3. Susan Pappalardo
    December 6, 2015

    Why aren’t you helping cats, they are our best friends too, NOT FAIR, always damn dogs!!

  4. Susan Pappalardo
    December 6, 2015


    NDS TOO!!

    Please help cats find a home too!

  5. Ron Prewitt
    March 27, 2017

    I love animals and have three of my own and I am excited by this program However, we use to support and work for Habitat for Humanity. Why not support “Homes for the Homeless” too?

  6. Karen Altieri
    March 27, 2017

    Why not get involved with our Senior Prom for Senior Dogs event on April 8, 2017 in Safety Harbor, FL?

  7. Heather McNicholas
    March 29, 2017

    Thank you David. This is what Coldwell Banker is all about, making a difference. Dogs are truly a special gift from above … I love them all! Here’s to you, spreading love, comfort and pure joy through dog adoptions!

    • David Marine
      April 4, 2017

      Thanks for the comment Heather and so glad you love the campaign and our efforts with Adopt A Pet!

  8. Angela Pitts
    April 4, 2017

    I am so excited about this campaign. I definitely will be supporting this project and will help in any way that I can to find Homes for Dogs!!!!

  9. Gerin Hennebaul
    April 11, 2017

    Good evening! My name is Gerin Hennebaul and I am a third-grade teacher in Lawrenceville Georgia. My students are about to begin working on a service project where we will be making “adoption bags” for people who adopt dogs from our local animal shelter. The bags will contain homemade blankets, dog toys, treats, a thank you letter “from the dog” and the kids are also going to be painting artwork to hang in our animal shelter to sell. All donations will go to the animal shelter. I’m reaching out because I didn’t know if there was anything you guys could do to help out in terms of maybe being a guest speaker or any sort of donation. If there’s anyway you can email me back at the above address that would be wonderful!

  10. June Raz
    April 14, 2017

    You only seem to care about dogs, but there are many more cats in shelters thar nend good loving homes too. PLEASE think about all the poor unloved cats and kittens that will be euthanized if they don’t find homes. I agree that dogs need homes too. but as I said before there are twice or even three times more cats that Ned homes too. Thank u on for listening to me

  11. Ellen coggins
    April 15, 2017

    How does a shelter get involved with this wonderful program ? I volunteer at a no kill – non profit rescue in Fla. Thank you for all you do 🐾❤️

    • Victoria Keichinger
      April 17, 2017

      Hi Ellen, Thank you so much for your comment. We work with for the Homes for Dogs Project. I would encourage you to check on to see if the shelter you volunteer at is already part of their network. We’d also encourage you to reach out to your local Coldwell Banker brokerage and see if there’s any way you can work together!

  12. Lori English
    April 16, 2017

    I am a volunteer with the Dona Ana County Humane Society in Las Cruces, NM and am interested in fining out if your program has funds for Grants? We have a program called Pets for Seniors that encourages Senior Cotizens to adopt from our local shelter by offering them a reduction in fees and we pay the shelter for the reduction so they can continue their wornderful work. We are always looking for new sources of funding to continue the support of this program.
    Is there any opportunity for help. I am not sure if someone from our organization has already contacted you, but if not, could you please forward to me any information that may be of help to us?
    Thanking you in advance for your kind attention, Lori English

  13. Lori English
    April 16, 2017

    Sorry for typos. I am using an iPhone! No, I’m not stupid, just large fingers!!!


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