16828sitepic Coldwell Banker Wins Two Web Awards for Website Awesomeness

Coldwell Banker BlueScape Search

Ok, the award doesn’t exactly have the word “awesomeness” in it, but I’m pretty sure that’s the gist of it.

The Web Marketing Association’s annual WebAward Competition is the standard of excellence for Website development. Independent expert judges from around the world review sites in 96 industries and yesterday it was announced that Coldwell Banker Real Estate LLC has won not one but two prestigious web awards for outstanding achievement in web development.

The flagship website of Coldwell Banker Real Estate, coldwellbanker.com, won the first award for its design and performance as a whole. We relaunched coldwellbanker.com with new design and functionality like keyword search, IP lookup and video integration just last year. We’re pleased with the consumer feedback we’ve gotten and this web award is a nice confirmation of our efforts from a third party.

The second Web Award went to our new innovative way of searching for a home just through pictures that we call BlueScape Search. Internally we refer to BlueScape as the “housing genome project” as it uses behind the scenes algorithms, tags and sci-fi like processes to allow consumers to find their dream home but rating pictures with a thumbs up or thumbs down. Behind the scenes BlueScape analyzes the aspects of the picture based on keywords, tags and general technological wizardry to then serve up search results that meet the preferences of the pictures that were rated. You can then narrow the search to a specific area if you like, but I always like seeing what beachfront property BlueScape wants to send me to as I tend to have a preference towards being close to the water.

While coldwellbanker.com and BlueScape won the awards, there are a ton of other blue ribbon worthy tools at your disposal that we hope you’ll find useful to your search for the perfect home. Coldwell Banker On Location, our Coldwell Banker iPad app and Lifestyle search on coldwellbanker.com are all industry firsts and at your disposal.

We’re happy the Web Marketing Association acknowledged us, but we know that the true winners are those that get acceptance from real estate consumers. And you can rest assured we’re not resting on our laurels. More is coming.