Who is the Most Visited Real Estate Brand Online?

Hint: It starts out “Cold” but heats up with “well Banker”

According to the 2016 National Association of Realtors Profile of Home Buyers and Sellers, the average home buyers visits at least 7 different websites to look for a home. That’s a lot of browsing and if you’re selling your home it’s not enough to just have your home featured on 100+ different real estate sites. You want to make sure your real estate agent has them posted on the sites that get seen.

Coldwell Banker® is the most visited national real estate brand online according to 2016 comScore analytics. So what does that mean for you as a seller? It means more home buyers are interacting with the Coldwell Banker brand online than any other company, which in turn can lead to more qualified buyers for your property and greater exposure.

From Tuscaloosa to Trenton, Boise to Bentonville, and all the Greenvilles in between, today’s home buyers are visiting Coldwell Banker sites more than any other national real estate brand. 

If your real estate agent is still promoting how they can feature your home in the local paper, why not consider the real estate company with real advantages who can reach today’s buyers online in greater numbers than anyone else?

To find a Coldwell Banker agent near you visit coldwellbanker.com

Husband. Father. Socializer. Mets Lifer. TV Aficionado. Consumer Engager.

David Marine is the Vice President of Brand Engagement for Coldwell Banker where he oversees the brand’s content strategy including acting as managing editor for the Coldwell Banker blog and heading up video production efforts. While Vice President by day, David runs a three ring circus at night as he is the father of 4 boys. He also happens to be married to Wonder Woman. True story.


  1. Ryan Donner
    April 17, 2017

    David, this is really great information to share during a listing presentation. Do you know how Coldwell Banker stacks up against the international competition? As an example, I am a realtor for Coldwell Banker in Puerto Vallarta, Mexico. It would be interesting to see if we are still the number one visited website for real estate in Mexico.

    Ryan Donner
    Sales Associate
    Coldwell Banker La Costa
    Puerto Vallarta, Mexico

    • David Marine
      April 17, 2017

      Hey Ryan. comscore report I referenced is a global report on online visits to branded sites regardless of country so it already is a global claim.

  2. Barbara Moore
    April 26, 2017

    This is great information to have! I am a agent at Coldwell Banker McMahan in Georgetown, Kentucky


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