The 7 Do’s of Holiday Decorating When Your Home Is for Sale
You can still be festive. These tips will help you celebrate — without alienating would-be buyers.
Houzz Contributor, Neila Deen
Selling your home through the holiday season can certainly come with a few challenges. Chilly, wet weather and falling leaves in November and December might mean more raking and shoveling to keep your home pristine. However, the damp weather and dark skies don’t have to squelch your holiday spirit. In fact, the holidays are a perfect time to showcase the warmth and character of your home to prospective buyers.
If you’ve already got the basics of staging under control — meaning you’ve pared down, freshened up and added a splash of color — you’re ready to follow these seven do’s to create an appropriately festive home for sale.
1. Do choose appropriately sized holiday decorations. Be thoughtful about the size of decorations you use. A good question to ask yourself is whether the piece helps to positively showcase the space, light and charm of the room. Or does its large size detract from the best features? Your goal is to be festive while honoring the value of your home.
For example, displaying a large multipiece holiday installation might be a family tradition for your living room, but doing so won’t highlight the value and space of that room. Perhaps find a new home for this piece on the front porch, or display only a smaller portion of the installation on a table.
Similarly, you might have to trade in that huge fresh evergreen tree that you look forward to every year for a slightly smaller version. Large trees and decorations, while festive, may make the room look smaller. Choose an oversized tree only if you have a really large room.
2. Do mind the light. Be sure your holiday decorating efforts don’t block any natural light from windows and doors. Though this may be a common sense tip, it may not be as easy to adhere to as you’d think, since windows are one of the most common places to place holiday decor. Just think of what you see when driving through your neighborhood during the holidays: Many residents affix decorations directly to the windows, place large, brightly lighted trees directly in front of them or install candles or figurines on the windowsill. We just love to showcase our holiday spirit to the world.
For the selling season, try placing your holiday pride far from the window. You might put decor outside your front door or, if inside, in an unobtrusive corner. If you absolutely must locate decor near a window, then place it far enough away that the natural light still flows in. Otherwise, by reducing the natural light, you’ll detract from the value of the room.
3. Do coordinate with the colors of the room. Maintaining a color-coordinated design scheme matters, even when all you want to do is deck the halls in red and green. Remember, every room of your home should be as appealing as possible to prospective buyers. So, if your favorite holiday decorations clash with the colors in your room, think twice about using those specific pieces. Fortunately, there are tons of creative ways to add holiday accents without throwing off your palette.
Metallics are one nonintrusive way to add a little festive holiday flair. Gold, silver or copper holiday accents pair well with almost any color scheme. White is also a peaceful, festive, yet still neutral accent color for almost any holiday decorating effort. Try replacing multicolored tree lights with sparkling white lights to give your room a more elegant feel.
4. Do keep movements and sounds to a minimum. Moving parts, loud noises and even festive music will be a distraction for potential buyers. So please don’t welcome buyers with a singing toy soldier or dancing snowman. But if you must have those items on your mantel, then be sure to turn them off during showings. The same goes for flashing lights. Opt for simple white static lights that cast a beautiful glow, creating a neutral holiday feeling for many buyers.
5. Do decorate to showcase your home’s architectural features. Holiday decorating can give you a brilliant opportunity to highlight your home’s most attractive architectural features. For example, you might wrap a tasteful garland around a beautiful curved staircase. You can showcase your fireplace with accents such as knitted stockings or a strand of lights.
Be mindful not to cover up any valuable structural details such as a beautiful wood floor or crown molding. Remember, less is more when staging, even when decorating for the holidays.
6. Do use exterior holiday decorations to add curb appeal. Holiday decorations are a fantastic way to spruce up the exterior of your home and add some color. Wreaths, thoughtfully lighted shrubs and the occasional ribbon or bow on a mailbox can be tasteful ways to deck the exterior for the holidays. These elements will certainly add curb appeal and pleasantly welcome your potential buyers.
While a frenzy of flashing lights and rooftop ornaments might be fun and playful, try not to embrace your inner Clark Griswold. (“National Lampoon” movie-fest, anyone?) Your goal is to sell your house, not distract or even turn off your buyer by creating a neighborhood spectacle.
7. Do celebrate the holidays and create a warm, joyful feeling. There’s an advantage of offering your home for sale — and decorating it — during the holidays. If you strike the right balance, your residence will exude a positive energy and charm that can’t be felt at any other time of the year. Done well, your decorated home will offer the kind of warmth that appeals to potential buyers and helps them to imagine living there. So go ahead and celebrate what is likely your last holiday season in that home. Happy holidays!
Victoria Keichinger is the Director, Brand Marketing for Coldwell Banker Real Estate. When she's not managing national media and advertising for the Coldwell Banker brand at work, she finds herself most at home in Jersey City, NJ with her pre-school crush turned spouse (and baby on the way). A true francophile, she loves to travel and will go anywhere there are ski slopes.