Top Takeaways from Smart Home Month for Agents

Top tips and takeaways for the best smart home tech for real estate and how agents can use it to help land a listing or market a property.


It’s been quite a year. And it’s only February!

I’ve been lucky enough to have a front row seat for Smart Home month here at Coldwell Banker.  Running it in January may have caused a crazy start to my year, but it’s actually perfect timing for all the agents out there. Think about it: you’re working on securing those early spring listings, which makes for a great chance to brush up on smart home lingo to inject some fresh content into your marketing talk tracks.

The Consumer Electronic Show (CES) in Las Vegas kicked off on January 9th and showcased tech for every possible need – including smart home gadgets. While we had a lot of fun (check out #CESCB on Twitter, Instagram, and Facebook), we were focused on tech that applies to real estate and how to use it to help an agent land a listing or market a property. We were most excited to bring along our inaugural Blue Crew – a team of five smart home savvy agents who scoured the CES show floor to gather information and produce content for our network. Later in the month at Inman Connect New York, Coldwell Banker agents Angel Piontek and Matthew Rathbun led a course for nearly 200 agents about how to apply smart home knowledge to their businesses and marketing. And we unveiled a case study with industry powerhouse T3Sixty that shows it’s not too late for you to be an early adopter when it comes to using smart home tech for your business.

There is too much to share it all, but these are some of my favorite tips and info for leveraging smart home tech to improve your business:

● Smart Homes: An Emerging Real Estate Opportunity

● Get an edge with smart home tech in 2018

● How to Market a Listing with Smart Home Appliances

● Why Smart Home Matters for Real Estate

● The One Thing No Other Agent is Saying on Listing Appointments

To explore more from CES and Smart Home month – security, locks, appliances, even toilets (!) – visit

If you’re already affiliated with Coldwell Banker and want to learn more about our Smart Home initiative, visit CB Exchange and search “Smart Home.”

If you would like to know what Coldwell Banker agents have access to, head to and explore the possibilities of moving your business to Coldwell Banker.

Senior Manager, Public Relations & Giving for Coldwell Banker. Grew up in Sarasota and attended college at Western Carolina University. Athena wanted to wake up in that city that doesn’t sleep so headed to Madison Avenue to start her marketing career. She has been with this awesome brand for more than 15 years and can be found generating buzz about CB in every way possible. Athena helps to grow the brand’s position as the most storied real estate company within the industry and has led many high-profile endeavors; she was at the forefront of the brand’s pioneering smart home campaign, raised $6 million in two years to build 130 Habitat for Humanity homes, and led the Homes for Dogs program in partnership with that resulted in tens-of-thousands of dogs finding their furever home. She currently leads the CB Supports St. Jude program, which encourages the Coldwell Banker network’s 96,000+ real estate agents to make donations to St. Jude’s Children’s Research Hospital for every real estate transaction they represent. In her spare time, you can find her either digging up a new area in her yard for another flower bed or planning her next travel adventure. She's the proud mom of three cats Jolene, Ziggy and Lucy.

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