Help The World’s Bravest Kids Get Back Home Even Faster

September Is Childhood Cancer Awareness Month

We are proud to support St. Jude Children’s Research Hospital® a place so many kids call home while they fight cancer and other life threating disease. Each year, approximately 16,000 children and teens in the U.S. are diagnosed with cancer. One in five of these children won’t survive. It’s time for that statistic to change.

This September we join St. Jude Children’s Research Hospital® in recognizing Childhood Cancer Awareness Month – thirty days of honoring those impacted by childhood cancer—the children and their families.

Two years ago Coldwell Banker started the CB Supports St. Jude program where agents participating in the program make a donation for every home sale or purchase they complete. In our first year we donated half a million dollars to St. Jude and are on track to match that same amount in 2022. Donations from agents within our Gen Blue network help to cover costs for patients and their families while in treatment.

For almost 60 years, St. Jude has been on the frontlines of research, care and treatment of childhood cancer. Treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20% when they opened to more than 80% today. While this progress is incredible, 43 children in the U.S. diagnosed with cancer every day, and St. Jude won’t stop until no child dies from cancer, no matter where they live.

Visit—where you can learn more about Childhood Cancer Awareness Month and how you can get involved in helping St. Jude save kids around the world. And visit to learn more about the CB Supports St. Jude program and to make a donation.

Senior Manager, Public Relations & Giving for Coldwell Banker. Grew up in Sarasota and attended college at Western Carolina University. Athena wanted to wake up in that city that doesn’t sleep so headed to Madison Avenue to start her marketing career. She has been with this awesome brand for more than 15 years and can be found generating buzz about CB in every way possible. Athena helps to grow the brand’s position as the most storied real estate company within the industry and has led many high-profile endeavors; she was at the forefront of the brand’s pioneering smart home campaign, raised $6 million in two years to build 130 Habitat for Humanity homes, and led the Homes for Dogs program in partnership with that resulted in tens-of-thousands of dogs finding their furever home. She currently leads the CB Supports St. Jude program, which encourages the Coldwell Banker network’s 96,000+ real estate agents to make donations to St. Jude’s Children’s Research Hospital for every real estate transaction they represent. In her spare time, you can find her either digging up a new area in her yard for another flower bed or planning her next travel adventure. She's the proud mom of three cats Jolene, Ziggy and Lucy.

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