Affiliate serving New York City Metro/Long Island area with offices in Nassau, Suffolk, Queens and Brooklyn

EAST MEADOW, N.Y. (Nov. 30, 2022) –Coldwell Banker American Homes, a real estate brokerage serving the New York City Metro/Long Island area with offices in Nassau, Suffolk, Queens and Brooklyn, has launched The Agency @ American Homes.

“This in-house advertising agency will elevate the Coldwell Banker American Homes brand and equip real estate professionals with innovative tools to easily communicate their marketing message directly to the customer,” said Michael Litzner, broker owner of record for Coldwell Banker American Homes. “The Agency @ American Homes is positioned to assist real estate professionals in cutting through the clutter and standing out in today’s highly competitive marketplace.”

The Agency @ American Homes is available to all members of the Coldwell Banker American Homes network as a broker-provided service. With this new in-house advertising agency, Coldwell Banker American Homes has launched a design and marketing platform to create uniquely branded marketing assets for its on-market properties. These materials include clean and crisp brochures showcasing a home’s features and leveraging professional photography, as well as marketing pieces of the highest quality aimed at helping agents more effectively capture new listings and raise the level of their business.

Over a million professional stock images are at agents’ fingertips, helping them to create impactful posts on the many social media channels they utilize to reach clients and customers. Furthermore, The Agency @ American Homes offers professionally designed newsletter, postcard and poster templates created by its in-house marketing team. This diverse range of marketing choices is tailored to help agents transact more efficiently and focus their time on supporting customers and clients.

Coldwell Banker Global Luxury, the luxury brand of Coldwell Banker, is a marketplace leader that sells more than $250 million of luxury properties each day. The Agency @ American Homes is uniquely positioned to assist agents in New York’s prestigious luxury market with knowledge, experience and a wealth of marketing materials customized to the needs of affluent clientele.

“While many competitors in our industry are scaling back their operations, Coldwell Banker American Homes is continuing to build on the solid foundation on which it was created by providing agents with the top-notch tools, systems, and support that they need to excel in whatever market may come,” said Litzner.

About Coldwell Banker Real Estate LLC

Powered by its network of over 100,000 affiliated sales professionals in approximately 2,200 offices across 40 countries and territories, the Coldwell Banker® organization is a leading provider of full-service residential and commercial real estate brokerage services. The Coldwell Banker brand prides itself on its history of expertise, honesty and an empowering culture of excellence since its beginnings in 1906. Coldwell Banker Real Estate is committed to providing its network of sales professionals with the tools and insights needed to excel in today’s marketplace and is known for its bold leadership and dedication to driving the industry forward. The brand was named among the 2022 Women’s Choice Award® Most Recommended brands for customer experience and overall quality. Blue is bold and the integrity and values of Coldwell Banker give the Gen Blue network an unbeatable edge. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. To join Coldwell Banker Real Estate and unlock the possibilities of Gen Blue®, please visit

Media Contact:
Kevin Guhl,

Senior Manager, Public Relations & Giving for Coldwell Banker. Grew up in Sarasota and attended college at Western Carolina University. Athena wanted to wake up in that city that doesn’t sleep so headed to Madison Avenue to start her marketing career. She has been with this awesome brand for more than 15 years and can be found generating buzz about CB in every way possible. Athena helps to grow the brand’s position as the most storied real estate company within the industry and has led many high-profile endeavors; she was at the forefront of the brand’s pioneering smart home campaign, raised $6 million in two years to build 130 Habitat for Humanity homes, and led the Homes for Dogs program in partnership with that resulted in tens-of-thousands of dogs finding their furever home. She currently leads the CB Supports St. Jude program, which encourages the Coldwell Banker network’s 96,000+ real estate agents to make donations to St. Jude’s Children’s Research Hospital for every real estate transaction they represent. In her spare time, you can find her either digging up a new area in her yard for another flower bed or planning her next travel adventure. She's the proud mom of three cats Jolene, Ziggy and Lucy.

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