Coldwell Banker Real Estate and CNET Define “The Smart home”

New definition creates a clear designation for real estate agents, home buyers and home sellers


MADISON , N.J. (May 10, 2016) — Coldwell Banker Real Estate LLC , the original Silicon Valley real estate start-up founded in 1906, in collaboration with CNET, the world’s largest and most trusted online source of consumer technology news and reviews, announced today a joint definition of the term “smart home.” The definition is the first of its kind in the real estate industry and will help sales associates, as well as home buyers and sellers, accurately identify smart homes. The definition will provide a clear and unified designation designed to keep up with rapidly evolving technology in the home. Property listings that meet the definition of a smart home will be identified with an icon on, allowing prospective home buyers to easily search for smart homes on

“With close to 5 million homes bought and sold in the U.S. each year, it is imperative that there are standardized guidelines for identifying smart homes on the market,” said Sean Blankenship, chief marketing officer of Coldwell Banker Real Estate LLC. “The new smart home definition will allow our network of independent sales associates to educate their home buyers and sellers regarding what defines a smart home and how the technology is making our lives more comfortable and convenient. We worked with CNET and tapped into the findings of their smart home testing facility in order to create a definition that is easy to understand and representative of the best smart home technology.”

As demand for smart homes steadily increases, a consistent and clear definition is crucial. The technology experts from CNET and the real estate professionals from Coldwell Banker Real Estate worked together to create a definition that captures the complexities of the rapidly evolving technology landscape and provides clarity for a mass audience. This definition is part of the Coldwell Banker Real Estate initiative to embrace smart home technology through an agent education program, a dedicated online search tool to help home buyers find smart homes, research with CNET and sponsorship of the Smart Home Marketplace at CES.

Eighty-seven (87) percent of Americans acknowledge the value of smart home technology, but only one in four has this technology in their homes. The term ‘smart home’ can be intimidating and overwhelming. We want to make it easy for everyone to better understand what a smart home is, in order to simplify the process in helping them choose the right devices for their homes,” said Lindsey Turrentine, Editor-in-Chief of “Smart home technology today is fragmented, much like the PC industry 15 years ago. An official smart home definition for consumers and realtors will provide clarity and credibility to the term.”

The full smart home definition is below:

Smart home: A home that is equipped with network-connected products (aka “smart products,” connected via Wi-Fi, Bluetooth or similar protocols) for controlling, automating and optimizing functions such as temperature, lighting, security, safety or entertainment, either remotely by a phone, tablet, computer or a separate system within the home itself.

In order to be categorized as a smart home, the property must have a smart security feature that either controls access or monitors the property or a smart temperature feature, in addition to a reliable Internet connection. It must also include at least two additional features from this list:

• Lighting (smart light bulbs and lighting systems)

• Safety (smart fire / carbon monoxide detectors and nightlights)

• Entertainment (smart TVs and TV streaming services)

• Appliances (smart refrigerators and smart washer / dryers)

• Heating / Cooling (smart HVAC system, smart fans or vents)

• Outdoors (smart plant sensors and watering systems)

• Security (smart locks, smart alarm systems or cameras)

• Temperature (smart thermostats)

Must Have

Category Examples
Internet Connection Cable, satellite or DSL


Must Have At Least Three
*One of the categories must be security or temperature

Category Examples
Lighting Smart light bulbs, lighting systems
Safety Smart fire / carbon monoxide detectors, nightlights
Entertainment Smart TVs, TV streaming service
Appliances Smart refrigerators, smart washer / dryers
Heating / Cooling Smart HVAC system, smart fans or vents
Outdoors Smart Plant sensors, smart watering systems
Security Smart Plant sensors, smart locks, networked security cameras
Temperature Smart thermostats

To learn more and to find smart homes near you, visit

About Coldwell Banker Real Estate LLC
Since 1906, the Coldwell Banker® organization has been a premier provider of full-service residential and commercial real estate brokerage services. Coldwell Banker Real Estate is the oldest national real estate brand and franchisor in the United States, and today has a global network of approximately 3,000 independently owned and operated franchised broker offices in 47 countries and territories with almost 85,000 affiliated sales professionals. The Coldwell Banker brand is known for creating innovative consumer services as recently seen by taking a leadership role in the smart home space, being the first national real estate brand with an iPad app, the first to augment its website for smart phones, the first to create an iPhone application with international listings, the first to develop an iPad application (CBx) to easily bring big data into home listing presentations, and the first to fully harness the power of video in real estate listings, news and information through its Coldwell Banker On LocationSM YouTube channel. Coldwell Banker is a leader in niche markets such as resort, new homes and luxury properties through its Coldwell Banker Previews International® marketing program delivering exceptional experiences for all consumers served.

Media Inquiries:

Athena SnowKaty Hendricks
Coldwell Banker Real Estate LLCCooperKatz for Coldwell Banker Real Estate LLC

Senior Manager, Public Relations & Giving for Coldwell Banker. Grew up in Sarasota and attended college at Western Carolina University. Athena wanted to wake up in that city that doesn’t sleep so headed to Madison Avenue to start her marketing career. She has been with this awesome brand for more than 15 years and can be found generating buzz about CB in every way possible. Athena helps to grow the brand’s position as the most storied real estate company within the industry and has led many high-profile endeavors; she was at the forefront of the brand’s pioneering smart home campaign, raised $6 million in two years to build 130 Habitat for Humanity homes, and led the Homes for Dogs program in partnership with that resulted in tens-of-thousands of dogs finding their furever home. She currently leads the CB Supports St. Jude program, which encourages the Coldwell Banker network’s 96,000+ real estate agents to make donations to St. Jude’s Children’s Research Hospital for every real estate transaction they represent. In her spare time, you can find her either digging up a new area in her yard for another flower bed or planning her next travel adventure. She's the proud mom of three cats Jolene, Ziggy and Lucy.

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1 Comment

  1. Lauren
    June 28, 2017

    What is a smarthome agent? And what do they do? How do you become one? And how can you work from home?


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